The new ifolk is taking a wild ride even before it hits the shelves. It already has the most order, making it the fastest selling iphone of all time. Think of it as also a new temptation in a world... See More
The new ifolk is taking a wild ride even before it hits the shelves. It already has the most order, making it the fastest selling iphone of all time. Think of it as also a new temptation in a world which iphones have now become a center of a robbery epidemic. Abc senior justice correspondent, pierre thomas is on this case. In southern california, watch as these thieves so desperate for more iphone, they crash a bmw into an apple store, look, the bandits drive the car in the middle of the store. They snatch iphone after iphone, part of a theft so common. It has a name. Apple picking. And it's dangerous. The thug puts up on this victim and put hers in a head lock in an iphone robbery. The state of apple robberys is part of an expanding epidemic where all smart phones being targeted. According to the ftc last year, 1 out of every 3 robberies involved a thecht of a cell phone. The numbers are staggering. Staggering. In washington, d.C. Last year, 6,611 cell foams have been stolen. They are targeting people that are vulnerable. Women and women with baby carries. Reporter: Why so many thefts? They can be sold online. Step one in curbing the epidemic, raising public awarness. And that means getting people to remember that when you walk down the street with your phone stuck to your ear, thieves just see a wad of cash. Help, help, help, I have been snatched by a thief. Reporter: To help, las vegas police have put out a public service announcement featuring the voice of siri -- the iphone's artificial intelligence. I really don't enjoy being stolen. Reporter: And recently, the fcc along with bhajer carriers, verizon, t-mobile, sprint and a&t&announced that they are developing a national database to track stolen cellphones, and then block their reactivation. The plan is to make stolen phones junk -- and in the long run, put fewer people at risk to disturbing attacks like these. Pierre thomas, abc news, washington.
This transcript has been automatically generated and may not be 100% accurate.