We have a headline tonight about an obsession. Candy crush, no many Americans addicted to the game on their phones in there. Is word tonight all of them together may create a gold mine for the... See More
We have a headline tonight about an obsession. Candy crush, no many Americans addicted to the game on their phones in there. Is word tonight all of them together may create a gold mine for the creator. Cecilia Vega with the Briz news. Reporter: Every day, they they want to play candy crush. One of the most popular games out there. Set to join the New York stock exchange, the maker could top $5 billion, more than twice as much as the company that brings the country tootsie rolls. Making it more high than the real thing. If you haven't played candy crush before, it's hard to understand how it's so addictive. The game is simple. You swipe the candy colored pieces to make a match and people get hooked. Many of them, women. They are 65 prntd of American audience. My name is darielle and I am a candy crush addict. Oh, my gosh, I am addicted. Reporter: They may be empty calories but it comes with a price when users pay to play. It's become mental crack for me. My iPhone is my crack pipe. Reporter: It's paid off for the company. Nearly $570 million. Proofing just how much America's online sweet tooth is worth. Cecilia Vega, ABC news, los Angeles.
This transcript has been automatically generated and may not be 100% accurate.