Micro-Brewing to Micro Target Voters

This White House beer is far more strategic than you think.
3:00 | 09/02/12

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Transcript for Micro-Brewing to Micro Target Voters
could be a wet one. I know you'll be right there, cecilia, thank you. Also in charlotte there, rick, we've just learned that clint eastwood will not be part of the mash-up from speakers at the republicans convention that the republicans have posted on line after that empty-chair skit. But in all that talk about how that empty chair went, there's a political opportunity being missed here. According to matt dowd. I want to get your reaction to what he said. To me the empty chair that matters it all of this which neither side has talked to, is the empty chair of the man or woman that didn't come home from iraq. Their husband or wife is gone or daughter is gone. It's the empty chair of a woman working two shifts because she doesn't have flex time. Who will provide that for her? It's the empty chair of a grandfather with alzheimer's that can't be there because they're in a home and the family can't manage them. I wonder if both campaigns are listening tonight. Do democrats have an advantage after hearing what the republicans said in their own convention? President obama gets to spend that week trying to fill clint eastwood's empty chair. The reference to foreign policy, almost non-existent. The president has an advantage there. And a natural advantage at the commander in chief. As you saw this weekend, the white house releasing the behind-the-scenes images of their micro brewed beer there. A lot of political strategists suggesting there's micro targeting of voters. A beer is not just a beer, david. When it comes to politics, everyone knows that the key voters in this election will be white, working class voters. Both sides having trouble relating to them. A clear message from obama, I am one of you, ready to sit on the chair next to you, especially if it's a bar stool. much. Diane sawyer and george stephanopoulos will be there in charlotte, tuesday through thursday every night at 10:00 p.M. Eastern right here on abc.

This transcript has been automatically generated and may not be 100% accurate.

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