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Obamacare Enrollment Far Below Estimate as Deadline Approaches

The administration is still 6 million people short of its goal to have 7 million signed up by March.
3:00 | 12/22/13

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Transcript for Obamacare Enrollment Far Below Estimate as Deadline Approaches
Turning now to another deadline and one that the obama administration is watching very closely. Tomorrow is the last day to enroll for obamacare health insurance if you want your coverage to begin on january 1st. The administration set a goal of 7 million signed up by march and on friday, the president announced they've only hit the 1 million mark. The challenge is not only to keep the website running without any glitches, but also to get younger americans to sign up. Abc's jon karl reports. Reporter: There's a new front in the battle over obamacare. Young people. If not enough sign up, premiums could skyrocket and so far, they don't seem to be paying much attention. Hasn't really been on my mind. I haven't had time to think about that. Reporter: To get their attention, the pro-obama group ofa is out with this video. We love you no matter what. But it's time to get covered. Reporter: And earning some justified ridicule for this ad featuring a 20-something guy in zipup pajamas. That's spawning all manner of parodies. Even one with a photo shopped white house press secretary. California is out with this, featuring a rapper calling himself b-rock obreezy telling young people to sign up because it's hot. ♪ Health care which has got it going on ♪ Reporter: I mean, is anybody going to buy health care because barack obreezy tells them to buy it because it's hot? Having not designed advertising campaigns myself, I'm not an experts, but I think that, you know, people -- there are efforts under way to reach potential consumers. Reporter: And then there's the anti-obamacare side. I see you chose to sign up for obamacare. Reporter: One group launched this creepy video with uncle sam taking over a woman's medical exam. It has over 2 million views. The group is also having opt-out parties, telling people not to enroll. Health care experts say at least 40% of enrollees need to be young adults, to keep premiums from going up. Only nine states have said how many young people are signed up so far and none of them have come close to hitting that target. White house officials say that efforts to reach out to young people will intensify in the new year and they insist that past experience shows that young people are most likely to wait until the last minute before buying health insurance.

This transcript has been automatically generated and may not be 100% accurate.

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