Gabby Douglas on Corn Flakes Box

Gold medalist pursued by sponsors; Missy Franklin, Michael Phelps win more gold.
3:00 | 08/03/12

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Transcript for Gabby Douglas on Corn Flakes Box
long now that their patents no longer apply. This image just hours after gabby douglas won the gold. Here it is. Kellogg's rolling out this new edition of corn flakes. And how about michael phelps? Abc's bill weir is leading our coverage again tonight from london. Reporter: Only two people have three gold medals so far in london both are american swimmers. Missy franklin set a world record in the 200-meter backstroke tonight. And for the teen toast of aurora, colorado, the sound of our anthem from the top podium is still a delicious novelty. And then there is michael phelps who has heard that tune this way 17 times, but since his come back win in the 200-meter butterfly was his final individual olympic win, he seemed to savor it all the more. But as one swimming legend winds down, another is born. 15-year-old katie ledecky crossed a grueling 16 laps of the pool in near world record time. Back home, the girl american sponsors most want to hug is gabby douglas. With her color barrier breaking performance her infectious energy and movie of the week life story the new all around gymnastics champion is about to get very rich, very fast. She got a look at her first keg ogs corn flakes box today and other american brands are clamoring to ride the gabby licious vapor trail. Am. Reporter: That's over $10 million. Not bad. And judoka made history today, not because she lost her first judo match in 82 seconds but because she became the first woman to compete for saudi arabia in olympic games. She was allowed to wear her traditional headscarf and many hope it's a symbolic step for women's rights in the arab world. Bill, thanks. We loved gabby's smile. To the medal board we go. Team usa has the most medals overall and for the first time, the most gold. China second and russia third. Now to the headlines

This transcript has been automatically generated and may not be 100% accurate.

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