Orange Juice Sales at an All Time Low

Florida Department of Citrus is trying to win back consumers, even enlisting a superhero.
1:21 | 07/22/14

Coming up in the next {{countdown}} {{countdownlbl}}

Coming up next:

{{nextVideo.title}}

{{nextVideo.description}}

Skip to this video now

Now Playing:

{{currentVideo.title}}

More information on this video
Enhanced full screen
Explore related content
Comments
Related Extras
Related Videos
Video Transcript
Transcript for Orange Juice Sales at an All Time Low
And a -- of the changing times in the news today it's about an iconic part of the American breakfast now on the ropes. We're talking about Orange juice sales are in a free fall now at a record low. ABC's Matt Caplan tells us what is happening to an American classic. For generations. The staple of I was just part of his. But -- -- that sentinel posted -- the cereal and toast. And the problem. Last month Americans but let's orange juice than they ever have since they started keeping track. Over the past decade -- -- 38%. Blamed largely on a devastating bacteria killing Florida citrus crops. Recent study showing it's also rich in calories and sugar. And then there was a competition aisles and I was up all sorts of fruit -- is -- vitamin waters mineral waters -- waters. It's almost overwhelming so. The Florida department of citrus is trying to win back soured consumers' its US SX fifty. And capping marble comics to bump those who currently -- -- They republic more blunt. Because with the industry needs right now -- superhero. Matt Gutman ABC news plan.

This transcript has been automatically generated and may not be 100% accurate.

{"id":24671895,"title":"Orange Juice Sales at an All Time Low","duration":"1:21","description":"Florida Department of Citrus is trying to win back consumers, even enlisting a superhero.","section":"WNT","mediaType":"Default"}