Your Voice, Your Vote: The Likeability Gap

The SNL Skit - Did it reveal Romney's biggest hurdle?
3:00 | 09/16/12

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Transcript for Your Voice, Your Vote: The Likeability Gap
Now, to the race for president tonight, and 51 days left to go, just seven weeks until election day. And tonight with the new numbers from the key battlegrounds of ohio, florida and virginia showing president obama pulling into the lead, the stakes very high for the romney campaign to do something to carve away at the lead. I want to bring in our senior political editor rick klein tonight in washington. And rick, you and inwere talking about "snl" last night, that opening sketch. The actor playing the president acknowledging it's a rough economy, the job market bad, too, but -- I'm not worried. Not in the least. Should be. Our campaign has a secret weapon. And that secret weapon is speaking right now in tulsa, oklahoma. Hello, I'm mitt romney. And I understand the hardships facing ordinary americans. For example, this summer, one of my horses failed to medal at the olympics. So, I know hardship. "Snl" last night. Rick, we've heard those conservative voices in recent days saying that the challenger, in this job climate, ought to be running away with this by now. Did they hit on something here? Reporter: They did. I think this is devastating in a quiet sort of way perception. This likability gap is not going away. And the fact is, for mitt romney, there is no policy prescription or attack ad strategy that is going to change it. The only thing that romney can hope for is that people see hi policies and to a lot of conservatives, they are not getting the message out enough. And rick, as you know, I've been out with the campaign all week and the romney camp has been asked about the schedule. Some say he should be doing more campaign stops. What's the urgency here? Reporter: Well, being down in the polls in september actually matters more this year than ever before. That's because early voting starts earlier than ever. The first ballots will be cast in the battleground of iowa on SEPTEMBER 27th. Just a week from this thursday. And then voting starts in ohio, just five days after that. That happens to be the day before the first presidential debate.

This transcript has been automatically generated and may not be 100% accurate.

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