Transcript for Big Bird's Ruffled Feathers
just days till the vice presidential debate, and we're hearing for the first time what someone brought up though at the last debate. Big bird speaking out about that unexpected moment. Here's abc's reena ninan tonight. Reporter: Big bird took the high road on "saturday night live" last night. Any political statement you want to make. No, I don't want to ruffle any feathers. Reporter: But plenty of feathers were ruffled as he was thrust into the presidential campaign. I am going to stop the subsidy to pbs. I like big bird and I like you too. Somebody is finally getting tough on big bird, elmo, you better make a run for it. Reporter: Campaign surrogates making a run for it today. He's taking the battle straight to "sesame straight" and let waum run hog wild. targeting america's favorite yellow bird? It wasn't a targeting it was a just pointing to one example that big bird is a pretty commercially successful entity. Reporter: But the truth is the show relies on less than 0.1% of funding from federal dollars. After the debate some 17,000 tweets per minute came in about #bigbird. Welcome to the middle class, big bird. Despite or because of it, big bird has helped the romney campaign to raise $12 million in the 48 hours after the debate. How did you find out that your name had been mentioned in the debate? I got a million tweets. Okay. So you're on twitter. No, I'm a bird. Tweeting is how we talk. Okay. Reporter: What's also talking are the sales here at sullivan's toy store in washington, d.C. They say they're selling more big bird items than they have in weeks past, proving just how profitable one yellow bird can be.
This transcript has been automatically generated and may not be 100% accurate.