|Entry Category:||New Approaches: Arts, Lifestyle and Culture|
|Title of Broadcast/Webcast:||ABC News Digital|
|Title of Story or Report:||Royal Wedding: A Modern Fairy Tale|
|Production Company:||ABC News Digital|
|Date content was originally aired / available for viewing (must be 2011):||March 14, 2011|
|Original URL (if applicable):||http://abcnews.go.com/international/royal_wedding|
It’s not 1981 anymore.
30 years ago the world watched as Prince Charles and Princess Diana exchanged vows; in 2011, the world not only watched the wedding of Prince William and Catherine Middleton – they wanted to participate.
ABC News Digital prepared for this opportunity by launching a series of highly engaging, user-focused interactives, videos, and web exclusives, including:
-a Royal Diary blog with the latest wedding news & photos
-the Royal Family Tree, an interactive game testing user knowledge
-a fully interactive Royal Wedding Route & Map including video of classic wedding moments
-the House of Windsor Wedding Dress interactive covering nine royal weddings beginning with Kate Middleton and going back to Queen Elizabeth in 1923
-a 360-degree virtual tour of Westminster Abbey
-the Royal Wedding Guest Book in which users from over 70 countries left personal messages and sent virtual gifts for the royal couple
-gems from the ABC News video archives such as 1981 Royal Wedding Coverage, Princess Anne’s 1973 wedding, and more somber moments including Princess Diana’s 1997 funeral
-Wedding Royale, an exclusive, tongue-in-cheek(y) series in cooperation with Yahoo! looking at the lighter side of the royal wedding hysteria
-a video and photo-driven e-Book extending the experience into the tablet and eReader space
-a live, hosted stream and video on demand clips of the entire wedding on ABCNews.com
The impact was dynamic: nearly 6.7 million video streams and video starts, record site and mobile uniques, and engagement of nearly 50 million on the special Royal Wedding subsection.
But beyond the stats, our team’s digital efforts gave our audience an interactive, front row seat in ways never before imagined during even recent worldwide events.
ABC News Digital provided not just the most up-to-date information, we engaged and discussed with our audience, bringing them into the story.
We respectfully submit the ABC News Digital Royal Wedding effort for your consideration in the category of New Approaches: Arts, Lifestyle & Culture.