Nov 2, 2011 1:25pm

Forever 21 Criticized for ‘Oriental Girl Necklace’

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The "Oriental Girl Necklace" is available for sale online at Forever21.com. (Photo credit: Forever21.com)

Forever 21 has the Internet buzzing with an “Oriental Girl Necklace” that some shoppers are calling offensive for its stereotypical depiction of an Asian woman and the use of the outdated term “Oriental.”

The charm is of a white-faced girl with her black hair styled in two buns over her ears. It is on sale for $1.50 on the Forever 21 website.

There is debate, however, in the online world about whether the item is offensive or racist. Many of those who believe it is offensive comment that the issue is with the word “Oriental,” which is often regarded as a derogatory word when referring to people.

“Apparently, Forever 21 thinks that people want to wear outdated, cultural stereotypes as necklaces, and that it’s okay to sell them,” wrote Dhani Mau of style website “Fashionista.”

Others think the criticism is an over-reaction and say the charms aren’t offensive.

One commenter wrote, “People need to grow thicker skin, get a sense of humor and stop yelling racism at every little thing.”

Forever 21 did not immediately respond to requests for comment.

Cultural caricatures were the target of a recent effort by an Ohio University student group poster campaign denouncing “racist” Halloween costumes.

The posters showed students of a different ethnicities holding photographs of an offensive costume. An Asian girl holds an image of someone dressed up as a geisha. A Mexican boy holds a photo of someone in a sombrero, colorful poncho and exaggerated mustache riding a stuffed donkey.

Each poster has two sentences on it: “We’re a culture, not a costume.” And “This is not who I am, and this is not okay.”

“Fashionista” also spotted a necklace in a Forever 21 store with a Native American girl charm that is not available online. This charm has a tan-skinned girl with exaggerated rosy cheeks sporting her hair in two braids and wearing a “traditional” Native American dress.

Urban Outfitters was recently slammed by the Navajo Nation for its ‘Navajo’ line that included the “Navajo Print Fabric Wrapped Flask” and the “Navajo Hipster Panty.” Under pressure, the company eventually dealt with the situation by replacing the word “Navajo” with “Printed” in the product names, but left the products up.

This is not the first time that Forever 21 has been at the center of a controversy surrounding a product. In September, outraged consumers denounced the brand’s “Allergic to Algebra” shirt marketed to girls and teenagers. The shirt was criticized for sending an anti-education message to girls. The company ultimately pulled the shirt from its website.

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User Comments

How is this offensive OR racist?? THEY make these things!! It is also an accurate depiction.. NOT a stereotype… albeit it is really more Japanese, Americans view all Orientals (wait.. that word is now outdated?? WHO SAYS?!?!) as a hybrid of all Asian cultures… Just like they view whites as being stupid and fat Americans with big round eyes and credit cards…

Posted by: looncraz | November 2, 2011, 2:02 pm 2:02 pm

Ridiculous! I’m so sick and tired of every little thing being picked apart as racist or we don’t use that term anymore. People are people. What is wrong with calling someon an Oriental? How about Italian? or Black or White? It’s getting so you are afraid to say anything for fear of offending someone. There was a book “Little Black Sambo” that I believe was taken off the shelves because it offended blacks. How? When I was small I remember that story and it showed a cute little black boy from Africa and there was picture of a tiger and some pancakes. Being a kid I remembered the pancakes and it never ever occurred to be to think of the boy as black. See when you are a child you don’t have hate or racism or predjudices. It’s the ADULTS who make you that way. Ever see a group of small children of all races, releigions, genders, playing together? They may fight over a toy but not because of race or religion. Take those same little kids when they reach 18 or 21 and see how they react. It’s really sad that adults instill such things in children. I’m tired of everything being poitical correct. Again you can’t speak w/o being afraid of offending someone somewhere. What is wrong with us?

Posted by: Barb | November 2, 2011, 2:19 pm 2:19 pm

Someone wearing a “sombrero, colorful poncho and exaggerated mustache riding a stuffed donkey” is offensive?!?!?! Oh, please. I guess I better not get a pinata for my son’s birthday. I may offend someone.

Posted by: Jim | November 2, 2011, 2:26 pm 2:26 pm

How ridiculous! Someone always has something to complain about. Since when is “oriental” a racist word?? I think people just make up crap so they can get their 15 min of fame or something. Get a grip people.

Posted by: Wondering | November 2, 2011, 2:26 pm 2:26 pm

Wow. I guess I need to update my dictionary of racist stereotype words – I had no idea that Oriental was racist when referring to people – I thought is could be used to refer to people from Oriental countries. The person who created this necklace probably innocently thought they were making something that paid homage to a region and people they admire – seriously doubt they meant to offend. I will not hold it against Foreever 21 – I just might buy the necklace – I too admire the Oriental culture.

Posted by: cinnamon | November 2, 2011, 2:36 pm 2:36 pm

this is just ridiculous

Posted by: BOsipov | November 2, 2011, 2:40 pm 2:40 pm

First let me say I am not a believer in starting an uproar over what should probably be considered a product mistake. I can clear up a few things. People are not supposed to be called Oriental and as far as I know it has always been this way. Objects are oriental. I heard a saying once that sums it up and is easy to remember, “Carpets are Oriental people are Asian.” Forever 21 should possibly change the name of the product and maybe issue a quick apology and everyone should move on. As some others said I am sure they did mean to offend.

Posted by: TheKid | November 2, 2011, 2:55 pm 2:55 pm

We have gotten RIDICULOUS. Apparently, crying “racist” for clothing and jewelry depicting anything other than “American” (haha that’s a laugh…what the hell is that??) is the new chic, trendy thing to do. Quick, I need to go to JCPenney’s and see what I can find that looks raaacist!

Posted by: paisleychic | November 2, 2011, 3:06 pm 3:06 pm

Just another example why this country is going to hell in a hand-basket! I’m sure a AFL-CIO lawyer is already on the case. So sad!

Posted by: Gunner_1959 | November 2, 2011, 3:10 pm 3:10 pm

For those of you who don’t know, Forever 21 is owned/run by a family of Chinese immigrants.

Posted by: ugh | November 2, 2011, 3:22 pm 3:22 pm

@jim, LOL! And since Oriental is now “BAD”, guess someone should tell the local Chinese restaurant, named the Oriental House, that their name is offensive! And according to Jim, they must hate themselves too. PC gone WAY to far.

Posted by: Kim | November 2, 2011, 3:29 pm 3:29 pm

Isn’t there an airline called “Oriental” ?????

Posted by: Barb | November 2, 2011, 3:42 pm 3:42 pm

Oriental is apparently a term used as derogatory on the west coast. It’s use is still acceptable on the east coast and in Britain. However, it is okay to refer to objects as Oriental, such as art, food, and rungs. The reference to people as Oriental is the objectionable use, in theory.

Posted by: Ricky | November 2, 2011, 3:47 pm 3:47 pm

THINGS are oriental, PEOPLE are Asian, so this is NOT an “outdated” term. People need to start learning what is really worthy of getting upset over – this is NOT one of them.

Posted by: Dana | November 2, 2011, 3:52 pm 3:52 pm

Oriental Thai Airlines: Guess I had better email them to change their name, after all they are offending millions of their passengers.

Posted by: Barb | November 2, 2011, 3:56 pm 3:56 pm

Has the internet ever hard of the matreshka, you can buy them anywhere on the net, most orientals are very proud of the heritage as are the Russians. The problem is the politically correct females are trying to find something to complain about, let peoples heritage to the people that want it.

Posted by: banders | November 2, 2011, 4:15 pm 4:15 pm

In Taiwan, there’s a snack food brand called “Everyone Says Good Good Eat”, that always has an cartoon character of a cute Asian girl. One of the snacks has fish cakes the shape of her caricatured head floating among noodles. On another one of the packages, she has a band-aid on her face, because you’re supposed to break apart the snack before you open the package – by punching her in the face.

I think this jewelry is politically correct in comparison.

Posted by: Alan | November 2, 2011, 4:20 pm 4:20 pm

Actually you fools, the fact that the term Oriental is offensive when referring to people is nothing new. Where have you been?

Posted by: Janet | November 2, 2011, 4:24 pm 4:24 pm

Has the internet ever hard of the matreshka, you can buy them anywhere on the net, most orientals are very proud of the heritage, as are the Russians. The problem is the politically correct females are trying to find something to complain about, let peoples heritage to the people that want it.

Posted by: banders | November 2, 2011, 4:26 pm 4:26 pm

I’m “oriental” and I don’t give a crap. Why should “oriental” be a derogatory term anyway? Did Orientals do something terrible to be ashamed of?

Posted by: kim | November 2, 2011, 5:06 pm 5:06 pm

RIGHT! Then cats everywhere need to scream foul on Hello Kitty! Asians for that matter too….an asian cat that resembles asian people…..this is stupid

Posted by: Court | November 2, 2011, 5:21 pm 5:21 pm

People like this make me want to scream! Seriously if you don’t like it don’t buy it.

Posted by: Jenny | November 2, 2011, 6:06 pm 6:06 pm

NO LEAVE IT ALONE I am affended by all the knit picking, everybody want to complain. IT is a cute necklace. Idea! lets go to the end of 2011 with out complaining and compearing and bulling each other. This would included the Crongress and Senators ( get some real work done). shhhhh just be stiil and let go…

Posted by: Marsha | November 2, 2011, 6:07 pm 6:07 pm

OMG – some people just want to make something out of “nothing”! why can’t they look at this piece of metal as “cute”….

Posted by: sandy | November 2, 2011, 6:18 pm 6:18 pm

There’s nothing inherently offensive in using the term Oriental, or Occidental for that matter. It’s all in the intentions of the speaker. People who assume that’s racist need to get their own minds out of a racial rut — taking a symbol or word and then making stereotypical assumptions about the intentions of person using them. I guess all partial representations, generalizations, and cartoons should be forever abolished now, and exchanged for some new kind of hyper real cartoon that somehow encapsulates all the qualities of power but victimhood, beauty but not too much beauty, average but not too average, etc. There is seriously nothing that will satisfy people who obsess over this kind of stuff.

Posted by: Occidental Guy | November 2, 2011, 6:21 pm 6:21 pm

I find it hard to believe that most of the readers leaving comment did not know that “Oriental,” is offensive when referring to people. I’m only 25 and have known that since I was a teenager…where have you people been?!
I don’t however find the actual necklace as offensive, but the name should be changed.

Posted by: Reggi | November 2, 2011, 6:58 pm 6:58 pm

I don’t find this Racist or offensive, it is not like the name of it is Korean Girl, China Girl, Japanese Girl, or any specific heritage where the look of the Girl would clash with the culture. It is general, not specific, what about those American ones… not every American is a blond rocker.

Posted by: Pikake | November 2, 2011, 7:01 pm 7:01 pm

The word offended is used by those who want to control others. Anyone can say whatever they want about my race, religion, political view thoughts and opinions I’m not offended …. Bottom line everyone is entitled to their own and I simply don’t care what others think ………. So is the oriental trading company offensive???

Posted by: Sienna | November 2, 2011, 9:04 pm 9:04 pm

Hmm, let’s see, I’m Asian born, Chinese by race, I’ve lived here in the US most of my life, I am highly educated, and I have *never* seen anything offensive about “Oriental”. “Chink”, yes. I think that Fox news piece on was it USC students was ugly, and I think people saying “ching chong chang” and pulling their eyelids up to make slanty eyes is neither original nor all that humorous, but I don’t get too worked up about it. But “Oriental”? I myself use the words “Oriental” or “yellow” to differentiate between the “yellow” Asians (like the Chinese) and the non-yellow Asians (Indians, e.g.). But I agree, getting up in arms about “Oriental” is dumb. In fact, we Asians use the term ourselves…look at “Oriental Trading co”, I think it’s run by Asians. Their stuff is from Asia.

Posted by: wm | November 2, 2011, 9:23 pm 9:23 pm

Getting to the point here in the U.S. where we can”t say anything without offending someone. Where does it all end?? “Don’t call me a criminal. I’m an incarcerated American!!!!”

Posted by: Rich | November 2, 2011, 9:59 pm 9:59 pm

I liked it better when people could crack jokes about one another`s ethnicity and have fun doing it without being called racist.Now you can`t hardly say anything without being labeled something negative.

Posted by: Jackson | November 2, 2011, 10:46 pm 10:46 pm

So what do I call my rug now that oriental is out of date? A Asian rug? How flippin stupid this country has become. We are going to hell in a handbasket for sure.

Posted by: Chris | November 2, 2011, 10:55 pm 10:55 pm

While the term oriental might be outdated, how in the world is it racist? If the necklace was called “chinky girl necklace” I can see how people would be offended, although I have a friend who is of asian descent and refers to herself that way. And why can’t there be a necklace with an asian/oriental figure or native american for that matter? And what’s the big deal with using the term navajo? the tribe isn’t getting paid for it or something? this is just ridiculous. PC gone waaaaay too far!

Posted by: this is funny! | November 2, 2011, 11:20 pm 11:20 pm

“People need to grow thicker skin, get a sense of humor and stop yelling racism at every little thing.”

A discussion about the white genocide program that is being carried out in the name of so-called “anti-racism” would be a nice:

Africa for the Africans,Asia for the Asians,white countries for EVERYBODY!

Mass immigration and “assimilation” forced on all white countries and ONLY white countries.

It`s genocide.

Anti-racist is a code word for anti-white.

Posted by: daveprentis | November 3, 2011, 3:48 pm 3:48 pm

So from now on, anybody in any foreign country who depicts a California surfer or surfer girl will be attacked as “racist”, right?

Posted by: Playrighter | November 4, 2011, 2:36 am 2:36 am

so. what about the honda civic si ninja commercial? shouldn’t that be pulled too? and wow…i’m offended by the blonde blue eyed girl on the swiss miss box. and while i’m at it, i’m also offended by aunt jemima syrup…and quaker oats…and gerber….and the green giant. i think i’ve made my point

Posted by: cat young | November 4, 2011, 10:24 pm 10:24 pm

They would just call it the chinawoman necklace if they wanted to be racist.

Posted by: Kristen | November 17, 2011, 9:43 am 9:43 am

Oriental trading is not run by Asians. WM not any more. Run by…wait I don’t know the PC term!! crap. People it is run by people. :-)

Posted by: Miranda | November 17, 2011, 6:04 pm 6:04 pm

So I’m seeing a lot of people using the term, “Objects are Oriental; people are Asian”. May I just say that this necklace is not a person! This is a poor excuse for racism. At least they didn’t say “yellow”…get over it people. There are a lot of American stereotypes in the world, like the blonde hair blue eyed girl. People need to suck it up and get tougher skin because if they can’t handle something so simple and unoffensive as this, there’s no way they’ll make it in this dog-eat-dog world

Posted by: asdfjlkas | November 18, 2011, 12:56 am 12:56 am

racism is cool. We have gotten ridiculous. Since when is racism offensive. I guess I should stop calling indians “natives”, and throw out my black face outfit. Orientals are different, and that’s funny.

Posted by: dude | November 22, 2011, 6:30 pm 6:30 pm

Debbie Lyn
Dear American Minorities…..give me break.
I am a (partially) Oriental person and I don’t find the word Oriental or this pendant offensive. In fact, Oriental is a compliment and I want one of these pendants.
So now in addition to the “N” word and the “B” word, there’s going to be the “O” word? What about the “W” word? I am sure white people are offended to be color profiled, and would prefer to be called “American-American”

Posted by: oriental | November 23, 2011, 10:45 am 10:45 am

um, excuse me, the owners are NOT chinese, they are korean – get it straight.

Posted by: Oona | November 24, 2011, 1:32 am 1:32 am

The saying ‘Going to hell in a handbasket’ is absolutely ridiculous. Anyone who uses such a phrase to characterize a poor state of affairs is a brainsick nutcase. The origin of this fragment goes back to the 1920s, according to several dictionaries. But in truth it makes very little sense, unless, one means, the world will be put in a handbasket or handcart or handbag and sent to hell, which too, doesn’t make much sense either. Who’s going to put the world in one of the above objects and send us all to hell?

Why not just say ‘Going to hell where you belong’. Although the alliteration, hell and handbasket, are not present in my fragment still it is more sensible and rational and makes sense. Plus it maneuvers itself away from evidence of a dumb down society or what I call ‘Parrot Syndrome’.

Wake up America. It’s time to put ignorance behind us.

Wesley McCants
Cincinnati Ohio

Posted by: Wesley McCants | February 3, 2012, 9:50 am 9:50 am

What they seem to be forgetting is the fact that Forever 21 is family-owned and run by Koreans.

Posted by: Melb0x | February 3, 2012, 10:28 pm 10:28 pm

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