Steve Jobs Action Figure Is No More, Toy Maker Says

Jan 17, 2012 12:01am

ht steve jobs action figure dm 120104 wblog Steve Jobs Action Figure Is No More, Toy Maker Says

The Hong Kong-based company that developed a shockingly lifelike Steve Jobs action figure announced it will not release the doll, after receiving “immense pressure from the lawyers at Apple and Steve Jobs’ family.”

“Although we believe we have not overstepped any legal boundaries, we have decided to completely stop the offer, production and sale of the Steve Jobs figurine out of our heartfelt sensitivity to the feelings of the Jobs family,” In Icons said in a statement on its website that was part ode to the late Apple CEO, part apology.

“We understand that this decision will cause many of the fans disappointment, but please forgive us as there is no other alternative unless to have the blessing from Steve Jobs family,” the statement continued. “We will aim to have full refund to the fans who have pre-ordered.”

In Icons had been taking pre-orders of the 12-inch doll, which cost $99.99, for at least two weeks and said on its website it was running out of stock. A wide release of the dolls was planned for late February.

In an interview with on Jan. 4, In Icon’s Tandy Cheung seemed unfazed by the threat of Apple, Inc., or Jobs’ estate taking legal action to prevent the doll’s release.

“Apple can do anything they like,” Cheung said at the time. “I will not stop, we already started production.”

A longtime fan of the late Apple CEO, Cheung said he had spent years creating the figure, which included a black turtleneck, jeans, tiny sneakers, two pairs of glasses, a tiny stool, two red apples (one with a bite taken out of it) and three pairs of hands — the hand featuring Jobs’ wedding ring had bendable fingers that can move and hold items — because he was enamored with Steve Jobs.

“I love [Jobs] very much and I think there are a lot of people like me who want to have his action figure,” Cheung said at the time.

Jobs died at age 56 on Oct. 5.

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