Cyber Monday is typically the first Monday after Thanksgiving, and it’s become well-known for the extraordinary discounts offered to online shoppers on that day.
This year, retailers aren’t waiting until Monday. They’re making deals available right now.
Kohl’s is offering 500 “Early Bird” online specials. They call it early Black Friday.
Why are retailers offering Cyber Monday now? One of the reasons is the prevalence of mobile devices which enable shoppers to shop anywhere, at any time.
It’s estimated that 24 percent of shopping this holiday weekend will be done on mobile devices.
- Among the many deep discounts Kohl’s is offering starting today, shoppers may get a Vivitar 12.1 mega pixel digital camera that’s regularly priced at $149.99 for $59.99.
- On Amazon.com, sales are already available under a promotion the company’s calls Black Friday Deals Week. Discounts are offered on electronics, computers and accessories, clothing, jewelry and a variety of other items.
- NewEgg’s “Pre-Black Friday Frenzy” offers discounts on computer hardware and software, including an ASUS laptop computer for $249.
- Target is offering a “Beat the Rush” sale. Shoppers will get 25 percent off toys and 30 percent off kitchen and home items, among the specials offered.