Cyber Monday is typically the first Monday after Thanksgiving, and it's become well-known for the extraordinary discounts offered to online shoppers on that day.
This year, retailers aren't waiting until Monday. They're making deals available right now.
Kohl's is offering 500 "Early Bird" online specials. They call it early Black Friday.
Why are retailers offering Cyber Monday now? One of the reasons is the prevalence of mobile devices which enable shoppers to shop anywhere, at any time.
It's estimated that 24 percent of shopping this holiday weekend will be done on mobile devices.