Hostess Strikes Deal to Sell Wonderbread, Fate of Twinkies Not Yet Settled

Jan 12, 2013 12:58pm
abc gma wonderbread jt 130112 wblog Hostess Strikes Deal to Sell Wonderbread, Fate of Twinkies Not Yet Settled

(Image Credit: ABC News)

The iconic Wonderbread, once in jeopardy after Hostess declared bankruptcy, seems likely to return to store shelves under a new brand.

A $390 million bid from Flower Foods Inc., for six of the Twinkie maker’s bread brands, was the leading bid on Friday.

Flower Foods, which is based in Thomasville, Ga., is best known for making Tastykakes, which are cream filled chocolate cupcakes. The company also makes breads, including Nature’s Own and Cobblestone Mill.

PHOTOS: Hostess Brands’ Iconic Snacks

Higher competing bids can still be made before the final deal is approved in bankruptcy court.

Flower Foods made a $360 million bid for Wonder Bread, Nature’s Pride, Butternut, Home Pride and Merita, along with 20 bakeries and 38 depots, according to the Associated Press. Another $30 million bid was made for the Beefsteak brand.

Hostess is expected to announce buyers for Twinkies, Devil Dogs and its other popular snack cakes in the coming weeks.

SHOWS:
You are using an outdated version of Internet Explorer. Please click here to upgrade your browser in order to comment.
blog comments powered by Disqus