Anthony Lolli, founder and owner of Rapid Realty, is giving his employees a chance to show their team spirit and earn some extra cash by getting a tattoo of the company logo on their bodies.
Rapid Realty, based in Brooklyn, N.Y., with 62 locations from New Jersey to Boston, has 1,100 employees.
Lolli said about 40 have taken him up on his offer for a 15 percent raise if they get a tattoo of the company logo.
It all started about a year and a half ago, when one of Lolli’s top agents worked with a tattoo artist to find commercial space. After the artist suggested he get a tattoo, the agent decided on the company logo.
That inspired Lolli to implement a company-wide program that allows workers to get a 15 percent raise if they do charity work, produce certain benchmarks, mentor a new employee, or if they get inked.
Tyler Evenson, 25, is a licensed real estate agent with Rapid Realty in the Sunset Park neighborhood of Brooklyn. He said he was the second person to get a tattoo of the company logo almost two years ago.
“When I did it, we were very proud of our company and where we worked and it was fun for us,” said Evenson, who has the tattoo on his right arm.
Evenson said he has numerous tattoos, so it “wasn’t a new thing for me.”
“When I did it, it wasn’t a big deal for us. I would consider myself a pretty good agent. I had been here for a while and established myself with the company,” he said.
The tattoos are on all sorts of places on the body, Evenson said, mostly on arms, ankles, and backs.
When asked if some employees might feel pressured into getting a tattoo, Evenson said he didn’t think so.
“It’s a tattoo, so it’s a pretty serious thing. You’re getting something permanently inked on you, so you definitely want it,” he said.