9 Best #RoyalBaby Corporate Tweets

Jul 23, 2013 10:28am
GTY birth announcement tk 130722 16x9 608 9 Best #RoyalBaby Corporate Tweets

An easel stands in the forecourt of Buckingham Palace to announce the birth of a baby boy to Prince William and Catherine, Duchess of Cambridge, at St Mary's Hospital, July 22, 2013. (John Stillwell/AFP/Getty Images)

We’ve entered a brave new world of rapid response marketing on social media–and the birth of the royal baby proves it.

The ABC News Social Desk estimates that over 2.7 million tweets have been sent about the royal baby since 9 a.m. yesterday. Facebook says there have been over 3.5 mentions on its platform. Not to be left behind–companies took to Twitter and Facebook to capitalize on the conversation to spread their brands virally.

Oreo’s marketing team wasted no time in getting their tweet up (you may remember their viral tweet from the Super Bowl blackout):

Charmin’s ready to provide a royal throne:

Will the little prince be playing with Play-Doh? The company sure hopes so:

Hostess stepped in to remind people the royal baby wasn’t the only bundle of joy to be delivered this summer:

Delta Airlines:

While the Duchess of Cambridge was still in labor, Chili’s Bar and Grill chain tweeted out this:

But Pizza Hut proves it’s more than just talk–allowing customers to cash in on their own:

And if the little prince is thirsty:

What was your favorite marketing message around the royal baby?

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