After a website questioned whether the company was trying to relay a subliminal message to customers, Wendy's said that the word "Mom" is embedded in its logo, but it's unintentional.
Earlier this year, the company began using the new logo, still featuring founder Dave Thomas' daughter as an 8-year old, after the previous logo had been used for 29 years.
A posting on the website StockLogos.com over the weekend pointed out that "mom" appeared in Wendy's collar.
"It should not be a surprise to see the fast food restaurant, Wendy's associating their refreshed brand with Mom's cooking," it was stated in StockLogos.com's posting.
Denny Lynch, Wendy's senior vice president of communications said, "We are aware of this and find it interesting that it appears our Wendy cameo has 'mom' on her ruffled collar. We can assure you it was unintentional."
Lynch said a design firm created the logo for the company.
Dave Thomas opened the first Wendy's restaurant in 1969 in Columbus, Ohio. The Wendy's Company (NASDAQ: WEN) is the world's third largest quick-service hamburger company with more than 6,500 franchise and Company restaurants in the U.S. and 27 other countries and U.S. territories, the company states on its website.