The voice of Moviefone is about to go silent.
The automated phone service that describes itself as “Americas most popular movie guide and premiere fone, online and mobile destination for movie showtimes, tickets, celebrity and movie news” is telling its callers that the 777-FILM numbers will soon no longer be in service.
Mr. Moviefone Russ Leatherman, whose catchphrase “Hellooo and welcome to Moviefone” was so popular that it was lampooned in the comedy show “Seinfeld,” is telling users to download the free Moviefone app on smartphones or iPads should they wish to buy tickets and inquire about show time information.
This isn’t the first time Moviefone has jumped on the new technology bandwagon since it was founded in 1989. After gaining popularity in New York and Los Angeles, it later expanded across the United States and started Moviefone.com.
Moviefone was purchased by American Online in 1999 and partnered with MovieTickets.com in 2004. In a 2004 statement issued by MovieTickets.com, the company said that it assumed the ticketing agreements that Moviefone had with movie theater exhibitors and became the exclusive ticketing provider for Moviefone’s online service and its 777-FILM phone services.
In 2012, Moviefone announced a partnership with a new online ticketing service, Fandango.