George Stephanopoulos was the first "GMA" anchor to jump into the water, pitching "Dad-tionary," an app to help keep dads up to date on the latest lingo. Click here to see how he fared with the panel.
Amy Robach was the next to pitch her idea - the "Paw PitStop" Mat - billed as "an eco-friendly way to stop a dog's dirty paw prints at the door." Click here to see how she fared with the panel.
Next up, Ginger Zee.
Ginger's Pitch: ' Fiery Filanges' Weather-Resistant Inserts
Zee, senior meteorologist for "GMA," pitched "Fiery Filanges," weather resistant socks and glove inserts to keep your feet and your fingers warm and safe from frostbite.
"I'm no stranger to the elements," Zee told the panel while showing them all the gear she and the ABC News' "Extreme Weather" team must wear to try to stay warm while reporting in cold weather.
"Even if we're wearing gloves and boots, our fingers and toes still aren't warm enough and that can be extremely dangerous," Zee said. "I believe I've had the answer to this conundrum for years."
How It Works
Zee told the panel that Fiery Filanges are about the 5 W's: Water-resistant, wear-it-once, well-made, weightless and warm.
In order to protect your feet, Fiery Filanges would form and fit like a sock, quilted together with the same chemicals used in disposable hand warmers. To protect your hands, the Fiery Filanges would fit each finger, like an insert to a glove. The entire sock/finger sleeve would also have a plastic covering on both the inside and the outside to avoid any moisture getting into and counteracting against the heating agent.
"I've spoken to scientific experts who are not only excited to develop this technology but they tell me this is 100 percent possible," Zee said. "This could be a first step towards a whole new approach to cold weather clothing."
Watch the clip above to see whether Ginger sinks or swims with the sharks, and stay tuned to "GMA" to see what Robin Roberts and Lara Spencer pitch. Viewers will get to vote for their favorite product on GoodMorningAmerica.com.
The stakes are high. Our sponsor, Dell, will donate $10,000 to each of two nonprofits focused on helping entrepreneurs and small businesses in this country, at the end of the series.