Could ‘Dragon Tattoo’ Flop Doom Film Franchise?

Rooney Mara in "The Girl with the Dragon Tattoo."
“The Girl with the Dragon Tattoo” didn’t exactly ink the best impression on audiences.
David Fincher’s much-anticipated U.S. interpretation of the Swedish hit fell flat in theaters during the holiday weekend, coming in fourth behind “Mission Impossible: Ghost Protocol,” “Sherlock Holmes: A Game of Shadows” and “Alvin and the Chipmunks: Chipwrecked” (that’s gotta hurt).
The movie that cost an estimated $90 million to make earned only $12.75 million between Friday and Sunday. Does that mean Sony might pull the plug on the three-film franchise?
Probably not. Paul Dergarabedian, president of Hollywood.com’s box office division, blamed a glut of competition for “Dragon Tattoo’s” low numbers and said that in the coming weeks, it might “prove itself to be a long-distance runner rather than a sprinter.”
“The key will be how it does in the coming weeks,” he said. “This weekend will be very curious. There won’t be any wide release openers in contest with it.”
Since opening day, ”Dragon Tattoo” has made a not-so-shabby $27.7 million. And because it opened ahead of schedule, on Tuesday, Dec. 20, it burned off a bit of its core audience by the time Friday rolled around.
Plus, violent anal rape and sadistic murderers don’t exactly scream “happy holidays.”
“It’s decidedly an R-rated movie, it’s very intense,” Dergarabedian said. “But remember, ‘The Exorcist’ was released right around Christmas.”
Dec. 26, to be exact. So Sony’s probably going to sit back and see how “Dragon Tattoo” fares in the bleak (weather and new movie-wise) month of January before making any major decisions.
“I don’t think they expected this to open at $50 million but I think they’re probably reserving judgment,” Dergarabedian said. “If the film is a total loss, they have to decide, ‘Do we keep making them or not?’”

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It’s a disturbing movie, too much for this time of year, overdone “rape/revenge” concept … not to mention that it is essentially a remake of the Swedish original (subtitled) – that’s been widely available for a year now (along with the following installments).
Posted by: yeah.i.said.it | December 27, 2011, 4:31 pm 4:31 pm
Thought this was a well done movie. I didn’t read the books and knew nothing about the story. Do not go if you need non stop stimulation. This movie has a story.
Posted by: dylanmn | December 27, 2011, 4:47 pm 4:47 pm
Car crashes; explosions galore; incessant gunfire; gratuitous nudity; rape and other violent sexual acts; extreme foul language; violent scenes of robbery, property destruction and wanton vandalism; no discernible plot. All these make up the flow of most of the films shown today to ever younger viewers. Is it any wonder that people are growing tired of paying 7,8, 9 or more dollars to see this stuff? Hollywood should take a lesson from the old film noir genre. The illusion of mayhem is often more compelling than the actual act.
Posted by: Old Pilot | December 27, 2011, 4:52 pm 4:52 pm
No interest in seeing a movie with violent rape scene – doesn’t matter what time of year or what competition there is.
Posted by: CVo | December 27, 2011, 5:14 pm 5:14 pm
Saw the originals which were fairly straightforward hohum films. Then I saw The Social Network which, despite strong performances by the entire cast, ended up being really mediocre. Based on those two experiences, I don’t see this film as being worth watching for me.
I dunno, maybe I should be a little more optimistic about Fincher. I really liked Se7en and Fight Club, but everything he’s made after those two films has been pretty disappointing. Perhaps a return to a more visceral genre might do the trick.
Posted by: wth | December 27, 2011, 5:18 pm 5:18 pm
“The Exorcist” was released in a completely different era, when films were still given time to grow and find an audience. It also wasn’t a remake of a film that was already widely available to (and popular with) the core audience.
Sony simply over-estimated “Tattoo’s” appeal, then spent far too much money producing and marketing it. This should not have been approached like a holiday tentpole release. Daniel Craig is not a box office draw and the subject matter was too dark for families. I doubt we’ll see the planned trilogy completed.
Posted by: Jake | December 27, 2011, 5:19 pm 5:19 pm
I went with (adult) friends and found this to be an excellent flick. I also had seen the Swedish movies which were certainly good movies and stayed close to the book’s story line, However, this remake seems to be more atmospheric. Here Sweden is cold and hard-edged, with well timed cut-backs to previous times to ellucidate the story. The actress who played Lisbeth Salander was compelling and I though Daniel Craig did a strong representation of Mikval Bloomqusit. The movie did not slowed down and covered the entire story line of the book in 153 minutes.
The rape was represented, not shown, but is a central part of the Salander story. Her story comes more central in the next books, which I hope are also produced.
Not for children, but an intricate and well plotted story.
Posted by: JB | December 27, 2011, 5:47 pm 5:47 pm
I did not read the book(s) but my wife did. We’d heard a lot of positive reviews about the series and were looking forward to this first release. Neither of us was disappointed and are eagerly looking forward to the next release. Some of the scenes were graphic but fitting with the storyline and not done just for impact. The acting was outstanding and the story was a fast moving 2 and 1/2 hours. I am definitely going to read the books and look forward to seeing the next two releases.
Posted by: Joe V | December 27, 2011, 6:06 pm 6:06 pm
I think Hollywood should never mess with a good thing. The original movies are untoppable, not to mention that the actress playing Lisbet is not even close to being anywhere near as attractive as the original.
Posted by: Misty | December 27, 2011, 6:21 pm 6:21 pm
If audiences prefer “Alvin and the Chipmunks: Chipwrecked” to “The Girl with the Dragon Tattoo” audiences are morons.
No one in their right mind would even prefer that Chipmunks movie to a root canal job.
The problem is that “The Girl …” is hardly a Christmas film, and it was an idiotic choice of a release date.
Still, this is not even counting international box office. Unlike garbage like “Transformers” this is not being released worldwide simultaneously to fool the punters before the bad word of mouth gets around.
Posted by: anotherview | December 27, 2011, 6:23 pm 6:23 pm
@Misty, having read all the books I found the original made for TV movies mediocre in the extreme, with the exception of the performance of Noomi Rapace. Many things were skipped over. The smallish budget was too limiting. Some things that were meant to be important were handled in an extremely cursory way.
I am not a fan of Hollywood remakes, but there is, just this time, plenty of opportunity for Hollywood to make a better version, and David FIncher is the man to do it.
Posted by: Floretta | December 27, 2011, 6:27 pm 6:27 pm
Mom said she liked the books, but she couldn’t stand to look at all the piercing the girl in the trailer had.
Posted by: Jeff | December 27, 2011, 6:43 pm 6:43 pm
The movie was a terrific portrayal of the book. The book had some scenes that were disturbing. Of course the movie will as well. Not a holiday movie but better than Black Swan by a long shot.
Posted by: bl | December 27, 2011, 7:00 pm 7:00 pm
I saw it 2 times over the weekend! The intro was awesome and yes the movie should have been released after the holidays however I am so ready for the 2nd movie. I’ve read the books and feel it was a great adaption…GO SEE THIS MOVIE in Jan 2012 you won’t be disapointed even if you haven’t read the books…my hubby liked it and wanted to know more about the characters, of course he didn’t read the book LOL!
Posted by: Angela | December 27, 2011, 7:20 pm 7:20 pm
This was an excellent movie. The acting was amazing, particularly Rooney Mara, who played Lisbeth. She should be nominated for an Oscar. Yes, it had violence and sex scenes, but they weren’t gratuitous. They were all in the name of character insight and development. And the rape scene? People need to be more open minded. Rape does happen in real life, and this is portrayed as a horrible event for the heroine. It’s not made light of at all.
The plot is fascinating and engaging, and everything about the movie is amazing in my opinion. Yes, the beginning 30 minutes is spent setting up the story, but after that it’s basically all nonstop action and suspense. I think they are underestimating this movie and it will definitely do well in the long run. Mission Impossible is all violence too, and and overused concept, and yet people still seem to be paying to see that, when TGWTDT is a much better and more complex film. Go see it, you won’t be disappointed. And this is coming from someone who has seen the Swedish film, and this American one is definitely superior in my opinion. I would even see it again, there’s so much to take in.
Posted by: Ashley | December 27, 2011, 8:32 pm 8:32 pm
When will Hollywood learn. People are tired of stupid adult movies, violence, cop flicks, etc. Look at the movies that do well: “The Help,” “The King’s Speech,” “Harry Potter” etc. These are movies you don’t burn brain or get sick to your stomach while watching.
Posted by: Benjamin | December 27, 2011, 8:38 pm 8:38 pm
@Joe V
Actually, Rooney Mara is more attractive than the actress who portrayed Lisbeth in the Swedish adaptation in my opinion. She is very pretty and more importantly, way more importantly, she is an amazing actress who nails every aspect of the Lisbeth character. She fits the part way more looks wise than Rapace of the Swedish film did, who was too old to play Lisbeth. She also accurately portrays Lisbeth’s mannerisms and the subtle nuances of her character, including her moments of vulnerability.
Besides, being conventionally attractive is not what Lisbeth’s character is about at all. However, Rooney Mara as Lisbeth gets under your skin and if you watch the movie you will see that.
Posted by: Ashley | December 27, 2011, 8:44 pm 8:44 pm
I came expecting something worse than what this movie was. I liked very much Rooney Mara she is really good in all sense ( including as a woman ) and was very exciting seeing her in those poses. I will recommend this movie! Go!
Posted by: John Hopkins | December 27, 2011, 9:53 pm 9:53 pm
The original 3 movies came out 2 years ago, why would I want to watch a remake already??
Posted by: Adam | December 27, 2011, 10:55 pm 10:55 pm
I saw the Sweedish original movie. I loved it. I hope Hollywood didn’t go overboard with tech effects and all nonsense that they do sometimes.
Posted by: Carlos Garcia | December 28, 2011, 2:25 am 2:25 am
not sure why they even bothered remaking it. the origs were great. Noomi Rapace all the way.
Posted by: BigAl | December 28, 2011, 9:37 am 9:37 am
Yikes, no thanks! I already know how much women are hated just for existing, I don’t need to see a movie to remind me of something I already know.
Posted by: Jennifer S | December 28, 2011, 10:12 am 10:12 am
1. It’s the Holidays. Time spent with families and loved ones. Makes sense that this was a poor time to launch this movie. Families going to the movies over the Holidays are looking for lighter/family fare.
2. There’s been a huge slump in ticket sales for movies across the board.
3. Many of us are still down and out as a result of the recession. If I manage to scrounge up the money for a movie ticket, I want to come out feeling better/happier! In other words, give me some fun escapism!
4. Netflix = we can wait until then and we won’t have ‘buyer’s remorse’ if the movie is crap. Now if we’d paid $30+ to see it in the theater…
Posted by: KA77899 | December 28, 2011, 11:00 am 11:00 am
The sad truth is there is too much expectation on deliverying a movie reciepts on the first weekend. like wine it needs to breathe let the movie find its audience and only then will the movie be consider a success. True it needs to make movie, why don’t we just have a good darn movie period.
Posted by: nelson salsa | December 28, 2011, 11:30 am 11:30 am
Who wants to see a movie with some ugly tatted, pierced, 14 year old boy looking chick as the star? leave that crap in sweden or wherever – i wanna see some hot chicks with nice racks in my blockbusters!
Posted by: rickets | December 28, 2011, 12:58 pm 12:58 pm
Um, it was Christmas last weekend. That’s why it didn’t do so well. I have actually heard amazing things about the movie from friends that I trust the judgement of. I plan on watching it this weekend.
Posted by: Jon M | December 28, 2011, 8:19 pm 8:19 pm
I saw the Swedish version and that was enough for me. I know this sounds silly, but another reason I don’t want to see the remake is that I am tired of seeing men in their forties and fifties having love interests young enough to be their daughters. Also, I understand that Mara (who to me is average looking at best) is naked through much of the movie, while Craig isn’t. I am not a prude, but I get tired of seeing women’s bodies on display all the time while men are just shown from the waist up.
If you want to see a good movie, check out “War Horse.’ I loved it, and I don’t even like horses.
Posted by: mst | December 29, 2011, 12:10 pm 12:10 pm
@Rickets — Gee, tell us how you really feel!
Posted by: MST | December 29, 2011, 1:12 pm 1:12 pm
This was a great film, and I enjoyed it immensely.
Posted by: salt lake tom | December 29, 2011, 2:19 pm 2:19 pm
No desire to see this movie – the girl reminds me too much of Marilyn Manson. And the last thing I want to see is a rape scene between her and some old geezer.
Posted by: Julie | December 29, 2011, 4:13 pm 4:13 pm
What I find most truly disturbing about filmgoers today is their lack of open-mindedness and desire to be challenged when at the cinema–particularly American audiences. Film is a remarkable medium with wondrous capabilities, and it saddens me to see it deteriorate into a disposable weekend entertainment. Support independent cinema. Support film (not digital filmmaking) and film preservation. Peace
Posted by: Thrift Store Junkie | December 31, 2011, 2:25 am 2:25 am
This is one of the reasons why the American movie market is so over saturated with the same crap on a daily basis. You go to the movies now a days and pretty much all the films out there follows the same formula. It’s boring and repetitive. Very nice to see a movie out there that doesn’t fall into that same category and actually has a plot to it. Very nice to stimulate the mind once in a while rather than other organs on the body.
Posted by: TJ | January 1, 2012, 7:17 pm 7:17 pm
For almost 50 years of cinema in this country you had some of the most respected and revered movies made that will last another 100 years and they somehow managed to do it without graphic and anal sex and nudity scenes to shock the audience. Today, hollywood directors, writers and movie makes are so lacking in anything creative that they need to pack their movies with course language and constant and uncessary nudity. Did the nudity in this movie in anyway contribute to this movie. The story itself was good but the nudity was not necessary.
Posted by: James | January 22, 2012, 10:54 am 10:54 am