Flaming Lips Attempts to Take Guinness World Record From Jay-Z

(Image Credit: Cooper Neill/Getty Images)

Rockers are known for late nights and wild parties but let's hope the Flaming Lips got a good night's sleep.

The reason? The self-described "psychedelic" rock band will be up for a while today, 24 hours to be exact, as they attempt to set a Guinness World Record for the most concerts performed in multiple cities in a 24-hour window.

The eclectic and daring U.S. rock band is known for taking on ambitious projects - how about requiring fans to synchronize 12 different YouTube videos in order to watch one complete performance, or their venture last year to release new songs in every month of the year, with the entire process filmed - and this time they're upping the ante even more.

The band will not only attempt to break the record for the most shows performed in a single day, a record held by none other than rapper Jay-Z, but they'll also be streaming their journey from show to show, eight in all, online for the world to see.

The effort will kick off in Memphis, Tenn., at 7:30 p.m., ET, and end 24 hours later at the House of Blues in New Orleans. In between are six stops at clubs throughout Mississippi and one stop in Baton Rouge, La.

The rockers, promoting their new album, "The Flaming Lips with Heady Fwends," will not have to go it all alone, however. They'll be joined by other artists such as Jackass" and "Wildboyz" star Chris Pontius, Jackson Browne, Neon Trees and Karmin who have signed on to help them break the record. The plan is for the Lips to travel to each spot via a bus, named "Endeavor," and arrive to perform as the opening act finishes its set, according to MTV.com.

The bus ride and the band's eight scheduled concerts are tied to the MTV O Awards, a 24-hour awards ceremony for which the band is nominated for the "Digital Genius" award. The awards show, airing on MTV, VH1 , CMT and online at Omusicawards.com, will give out 24 awards, one for each hour of the tour.

Jay-Z became the Guinness World Record-holder for the most performances in 24 hours when he played seven concerts from L.A. to Atlanta in 2006.

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