The provocative singer has stripped down, posed naked and bared all to promote her new perfume, Lady Gaga Fame.
The ad campaign features Gaga, 26, in a black face mask and nothing else. As she lies sideways holding her perfume, what appears to be an army of tiny men, resembling spiders, climb her body, placed strategically to cover her private areas.
The black-and-white photo, shot by Steven Klein, who has also worked with Gaga’s budding rival, Madonna, was tweeted out by the pop star Monday, along with a note indicating that even she has her limits when it comes to exposure.
“I won’t lie I’m a bit nervous.,” she tweeted. “It’s been a while since Ive shared some work with you. But I’m so proud of Steven [Klein, the photographer] +I, we really did not sleep!”
The attention-grabbing photo comes on the heels of Gaga’s controversy-generating “The Born This Way Ball” world tour that saw her anger fans in Thailand and cancel a show in Indonesia after threats of violence and protests.
The boundary-pushing superstar also suffered a concussion last month after she was hit in the head with a pole while performing in New Zealand.
It was in Australia last year that Gaga told the nation’s popular radio program “The Kyle and Jackie O Show,” that her signature scent will smell “like an expensive hooker.”
“[Blood and semen] is in the perfume, but it doesn’t smell like it. You just get sort of the after feeling of sex from the semen and the blood is sort of primal. And the blood was taken from my own blood sample, so it’s like a sense of having me on your skin,” she said.
The scent, billed as “The First Ever Black Eau de Parfum,” is a black perfume that turns clear once it is spritzed. The description on the purple and black bottle lists the fragrance’s ingredients as “tears of belladonna, crushed heart of tiger orchidea with a black veil of incense, pulverized apricot and the combinative essences of saffron and honey drops.”
“Little Monster” fans who can’t get enough of Gaga can check out the print campaign in the September issues of the major fashion magazines. Gaga will also debut a television commercial and three-minute film to promote Fame before it hits beauty counters this September.
September is also when Gaga is expected to announce the name of her next album.