There’s no denying British soccer superstar David Beckham has an unbelievable body. But put him in skintight underwear and make him 10-feet-tall and he can cause quite a stir.
Ten-foot-tall silver statues of Beckham are on display around New York City to promote the Brits’ new underwear line for H&M, and shoppers are taking notice. They’re reaching out and touching the statues as well.
As part of the ad campaign, shoppers can win a $1,000 H&M shopping spree if they upload a photo of themselves with the statue to Instagram using the hashtag #HMBeckham. Runners up will win their own one-foot-tall naked Beckham statue.
There are six Beckham statues to choose from in NYC, as well as two in Los Angeles and one in San Francisco.
The statues will be on display until Aug. 31 so if you’re looking to get your hands on Beckham, you better hurry.