Katherine Webb, Miss Alabama 2012 and girlfriend of University of Alabama quarterback AJ McCarron, is enjoying the spotlight following a brief moment on camera during Monday night's BCS National Championship game.
With Alabama leading Notre Dame 14-0 in the first quarter, ESPN commentator Brent Musburger chose to once again comment on a beautiful woman in the stands to keep the audience entertained. This time, it was Webb, and the audience certainly took notice.
"You see that lovely lady there, she does go to Auburn, but she's also Miss Alabama and that's AJ McCarron's girlfriend," he said. "You quarterbacks, you get all the good looking women.
"What a beautiful woman. Wow. If you're a youngster in Alabama, start getting the football out and throw it around the back yard with pops!" he told viewers.
Fellow ESPN commentator Kirk Herbstreit quipped: "AJ's doing some things right."
ESPN issued an apology today, saying Musburger's comments "went too far."
"We always try to capture interesting story lines and the relationship between an Auburn grad who is Miss Alabama and the current Alabama quarterback certainly met that test," ESPN said in a statement. "However, we apologize that the commentary in this instance went too far and Brent understands that."
Musburger's comments have made Webb, 23, an overnight sensation.
Since Monday night, Webb has landed over 100,000 additional Twitter followers, and shot to the top of Google trends.
As she was admired by the night's ESPN commentators, Webb stood next to Dee Dee Bonner - her boyfriend's mom.
Katherine's mother, Leslie Webb, told ABCNews.com that her daughter's newfound fame truly came as a surprise.
"I watched the whole thing!" she said "I was amazed at what was going on as soon as her picture came up on the screen our phones just lit up. We checked out her Twitter, and it was flooded within seconds. We were in awe of it."
Leslie said that Katherine was unaware she was even on camera at the time, and didn't realize it until she called her mother at half time - at which point she learned she'd become an instant online sensation.
Since Monday night's impromptu ESPN feature, her mother says, designers now want Katherine to wear their clothes, and she said that none other than Donald Trump now wants to meet with Katherine and McCarron.
"It's fun for it to happen to someone like that," her mother said. "She's a humble girl, she's a really sweet girl, and the type of person that likes to make other people happy, puts others before herself, and to help little girls. She loves the lord and loves her life."
Webb, who won Miss Alabama 2012, did not acknowledge the camera time on her Twitter feed, instead congratulating Alabama on their win. Many others, however, did not let the moment go unnoticed.
Donte Stallworth, wide receiver for the New England Patriots, soon tweeted, "And now 'AJ McCarrons' is trending number one right now…not because of his play but because of his ol lady…. And Brent Musburger."
Yahoo! Sports writer Jeff Passan tweeted, "Sources: A.J. McCarron's girlfriend to seek restraining order from Brent Musburger at halftime."
Webb's publicist Dara Busch told ABCNews.com that she is currently traveling from Miami to Alabama and is unavailable for comment.
College football fans may remember a similar moment seven years ago when the camera lingered on a cheering Florida State student Jenn Sterger - she of the Brett Favre sexting scandal - and Musburger said, "1,500 red-blooded Americans just decided to apply to Florida State."
ESPN and ABC are owned by The Walt Disney Co.