By ABC News' Rachel Smith, Taylor Behrendt and Melissa Lustrin:
The average woman spends about seven minutes putting on makeup in the morning, according to Wall Street Journal reporter Elizabeth Holmes.
"She wants a great look, she wants it fast and she wants to get out the door," Holmes told ABC News.
That need for speed has the beauty business focusing on more user-friendly applicators from brushes with more bristles to no brush at all.
ABC News' Rachel Smith visited Walgreens with professional makeup artist Carmindy, from TLC's "What Not to Wear," to scope out some of these alleged time-savers.
"Instead of using a liquid liner that just had one tip that was really hard to deal with, now they have ones that have little balls at the end so you control the edge," said Carmindy. "Your applicator is really going to do the job for you."
"What is a good tool for us every day gals to use to apply our foundation?" Smith asked Carmindy.
"Foundation brushes, they lay it on a little heavy," Carmindy replied. "And what happens with these is they absorb a lot of foundation. But for a woman who's really busy, the Beautyblender sponge is much easier. It's mistake proof."
But the trend in applicators doesn't stop at makeup. The beauty industry has even come up with faster ways to apply nail polish.
"They have actually extended the brush size so it covers the nail in one easy sweep," Carmindy explained.
Smith tested the new products by applying the makeup with modified applicators to one side of her face, which only took 35 seconds. On the other side of her face she used her own cosmetics, which took a less impressive 45 seconds.
Take a look at the fast makeup applicators Smith tried:
Clinique - The Chubby Stick
Maybelline - Eye Studio Master Duo Glossy Liquid Liner
CoverGirl - Clump Crusher by LashBlast
Beautyblender - egg-shaped makeup sponge to apply foundation
Sally Hansen - Complete Salon Manicure brush with 800 bristles