Heidi Klum is known for her stunning figure, but the supermodel-entrepreneur is now using her famous appeal in a commercial for Carl’s Jr. and Hardee’s.
The commercial promoting the chain’s new Jim Beam Bourbon burger is a riff on a famous scene from the classic film “The Graduate,” in which the character of Mrs. Robinson seduces a younger man.
In the behind-the-scenes sneak peek of the commercial, Klum wears a low-cut, clinging black dress while she bites a burger, and licks her lips and fingers.
“Have you ever been seduced by a burger before? After this commercial you just might,” Klum intones in the voice-over.
A younger man is sitting in a chair, watching her.
She later said she was excited to have been asked to do the commercial.
“What I like about the commercials is that they’re always super sexy, but they also have a lot of humor to them. … Basically I am playing Mrs. Robinson and I am seducing this cute little boy with my burger,” she said.
Klum, 39, is the latest celebrity tapped to appear in memorable commercials for Carl’s Jr. and Hardee’s, which are both owned by CKE Restaurants Inc. of Carpinteria, Calif. Reality-TV star Kim Kardashian, hotel heiress Paris Hilton and supermodel Kate Upton are among the famous faces who’ve appeared in provocative ads for the brands.
The commercial featuring the scantily clad Hilton’s washing a Bentley and chowing down on a large hamburger created such a stir when it aired in 2005 that the Virginia franchise operator for Hardee’s decided against airing the commercial in the state and other parts of the Southeast, fearing it was too risqué.
The commercials imply the burgers “are juicy, luscious, this is like a sexual experience,” a reporter for Adweek magazine told ABC News.
“Usually, it’s just as much sex as they can fit into 30 seconds,” Emma Bazilian said, adding that the movie reference “makes it a bit more interesting.”
“A lot of guys are going to think this is super hot,” she said. “Other people are going to be hoping their kids aren’t watching that station.”