Sandra Bullock's ex married his fourth wife, a drag racer and daughter of John Paul DeJoria, the billionaire businessman behind the Paul Mitchell hair care products line.
They were married on John Paul DeJoria's sprawling Malibu estate Sunday, according to People magazine.
In aerial photos that appeared online, the couple is seen exchanging vows on an outdoor altar adorned with pink, purple and white flowers.
DeJoria, 35, wore a strapless white dress with black embroidery, to show off her collection of tattoos. Her hair was pulled back and partially covered by a long veil and she wore large diamond drop earrings.
James , 43, wore a black suit and tie. A lilac rose in his lapel matched the lilac and white roses in his bride's wedding bouquet.
Continuing the purple theme were three bridesmaids in strapless floor-length gowns and James's youngest daughter, Sunny, 9, and DeJoria's daughter Bella, 10, who wore ruffled lilac dresses.
This is the fourth "I do" for James, who got divorced from Bullock in June, 2010, amid reports of his infidelity. His second marriage was to tattooed porn star Janine Lindemulder, mother of Sunny. His first wife, Karla James, whom he met before he became a popular television personality, is the mother of his two sons.
James broke off his engagement to tattoo artist Kat Von D in September 2011.