Sears Pulls ‘SNL’ Online Ads in Response to ‘Django Unchained’ Spoof

By ABC News

Mar 8, 2013 11:57am
ht christoph waltz jef 130308 wblog Sears Pulls SNL Online Ads in Response to Django Unchained Spoof

                                                                                                         (Image Credit: NBC/Hulu)

A controversial sketch that aired on “Saturday Night Live” last month will not stop Sears from advertising on the NBC program, the retailer said, although it is pulling ads from online versions of the show.

The conservative group American Family Association claimed earlier this week that Sears and J.C. Penney had removed their ads from “SNL” in protest of a “Django Unchained” spoof the show aired Feb. 16 called “Djesus Uncrossed.”

The segment featured host and “Django” star Christoph Waltz as a violent Christ.

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“We received customer feedback about our ads running on NBC.com and Hulu in a rotation with other advertisers around the online rebroadcast of that particular SNL episode,” Sears said in a statement to ABC News Radio Thursday. ”We informed customers that it wasn’t supposed to happen, and while going forward we may advertise on the television broadcast, we’ve taken steps to ensure that our commercials do not air online exactly as they did in this situation.”

Penney told The New York Times it has never advertised on “SNL.”

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