Swedish pop duo Icona Pop has one of the catchiest songs of the summer, and now Cookie Monster from "Sesame Street" is getting in on the action.
The cookie-mad character stars in a new "Sesame Street" video that aims to teach children self-control, and he covers Icona Pop's "I Don't Care (I Love It)," turning in his version called "Me Want It (But Me Wait)."
Sung more or less to the tune of the Icona Pop hit, the "Sesame Street" spoof has lyrics that introduce the concepts of self-control, managing emotions, impulse control and coping with stressful situations.
The roughly 3-minute video, posted Aug. 5, 2013 to YouTube, shows Cookie Monster agonizing over a bowl of his beloved cookies, debating with himself about just when he can have one of the treats.
"Me want to grab it, want to eat it, but me wait," is the song's hook, which he sings in his gruff voice.
During his performance, he sings about how much he wants to grab and eat the cookies, but then realizes the importance of self-control. He sings that he must calm down, stop and think before losing control, and goes over several strategies for regaining control when he feels pressured to eat the cookie.
At the end, he gives in to his craving - but eats just one cookie.
The video has been viewed more than 800,000 times since it was posted.
It comes in advance of the Sept. 16 premiere of the 44 th season of "Sesame Street," which will feature a new segment called "Cookie's Crumby Pictures." The new segment parodies the coming attractions of popular movies and reinforces the show's self-regulation curriculum, the show said in a release.
Among planned segments are "The Spy Who Loved Cookie, " "The Life of Whoopie Pie" and "When Cookie Met Sally."