The Austrian-born superstar has made appearances in ads overseas, but for the most part has steered clear of making advertisements in the United States.
“Arnold has shot a series of ads in Japan but pretty much hasn’t done anything in the U.S.,” a source told the New York Post. “Persuading him to promote a beer is a big coup for Bud Light.”
Schwarzenegger, 66, agreed to star in Bud Light’s new humorous ad campaign, “The Perfect Beer for Whatever Happens,” which debuts Feb. 2 during Super Bowl XLVIII with two corresponding “Epic Night” commercials featuring an array of celebrity surprises.
“With the largest television audience of the year, it’s an unprecedented opportunity and we make the most of it,” Paul Chibe, Anheuser-Busch’s vice president of U.S. marketing, stated in a news release regarding the highly anticipated ad campaign. “We have a game plan in place this year to deliver creative that celebrates Bud Light and Budweiser while reaching loyal beer drinkers and new generations.”
The price tag this year for a 30-second slot of Super Bowl air time is a record $4 million, up $200,000 from last year and nearly 50 percent from five years ago.
The former California governor will join the ranks of blond bombshell Scarlett Johansson, who was hired by SodaStream International Ltd. as the first-ever Global Brand Ambassador for its home soda-brewing system, and soccer star David Beckham, who is starring in a revolutionary H&M Super Bowl commercial that allows viewers to order instantly with their remotes the underwear he’s modeling.