Samuel L. Jackson took a Los Angeles news anchor to task after the guy mistook him for Laurence Fishburne in the middle of a live interview.
Jackson was doing an interview to promote his latest film, "RoboCop," when KTLA's entertainment anchor Sam Rubin asked the actor about his recent Super Bowl commercial.
Only problem: Jackson didn't do a commercial, unless you count appearing in the trailer for "Captain America." But "Matrix" star Laurence Fishburne was featured in a spot for Kia.
As a flustered Rubin started to explain, Jackson let him have it.
"You're as crazy as the people on Twitter!" he said in a video posted on TMZ. "I am NOT Laurence Fishburne!"
"We don't all look alike! We may be all black and famous, but we don't all look alike!" Jackson said, cutting off Rubin's apology.
"You're the entertainment reporter for this station? And you don't know the difference between me and Laurence Fishburne?" he carried on. "That must be a very short line for your job outside there."
As Rubin painfully tried to bring the subject back to "RoboCop," Jackson refused to let it go.
"There's more than one black guy doing commercials," he said. "I'm the 'What's in your wallet?' black guy. He's the car black guy. Morgan Freeman is the other credit card black guy. You only hear his voice, though, so you probably won't confuse him with Laurence Fishburne."
Then to really nail his point home, Jackson added, "I've actually never done a McDonald's or Kentucky Fried Chicken commercial. I know that's surprising."
Rubin later apologized on the air to Jackson and to viewers offended by his "amateur mistake," saying he really was trying to ask Jackson about the "Captain America" trailer but, "I immediately felt so dumb I didn't bring that up, and he gave me the shellacking that was well deserved."
If it's any consolation, Rubin is not the first reporter to make that mistake. Jackson has complained in the past that people confuse him with Fishburne and start asking him about the "Matrix."