A California radio station is hyping its format change by playing Nelly’s 2002 hit “Hot in Herre” for two full days.
The song started playing at 3 p.m. Friday on Latino Mix, 105.7 KVVF (Santa Clara) and 100.7 KVVZ (San Rafael), according to SFGate.com. The Univision station is evidently rebranding as Hot 105.7, an English language station.
“Hot in Herre” is one of Nelly’s most infectious and successful hits, topping the Billboard charts behind a sharp beat and suggestive lyrics.
The stunt has drawn attention, with #Nelly1057 becoming a trending topic on Twitter and listeners streaming the station online – a chance to dance to Nelly again, and again, and again …
mix a little bit of [ah ah] with a little bit of [stockholm syndrome] #Nelly1057
— Spencer Hall (@edsbs) March 16, 2014
— netw3rk (@netw3rk) March 15, 2014