(YouTube/NellyVEVO)

A California radio station is hyping its format change by playing Nelly's 2002 hit "Hot in Herre" for two full days.

The song started playing at 3 p.m. Friday on Latino Mix, 105.7 KVVF (Santa Clara) and 100.7 KVVZ (San Rafael), according to SFGate.com. The Univision station is evidently rebranding as Hot 105.7, an English language station.

"Hot in Herre" is one of Nelly's most infectious and successful hits, topping the Billboard charts behind a sharp beat and suggestive lyrics.

The stunt has drawn attention, with #Nelly1057 becoming a trending topic on Twitter and listeners streaming the station online - a chance to dance to Nelly again, and again, and again …

mix a little bit of [ah ah] with a little bit of [stockholm syndrome] #Nelly1057

- Spencer Hall (@edsbs) March 16, 2014

There are few feelings in the world like the one when you check, after a few hours away, and find that, yes, #Nelly1057 is still goin strong - Christian Holub (@Holubaloo826) March 17, 2014

#Nelly1057 DJ be like… pic.twitter.com/pfLFXbHuKj

- netw3rk (@netw3rk) March 15, 2014

This is my obligatory #Nelly1057 tweet. I am proud to have experienced this cultural event. Also, it really is a great song. - Aaron Rosenberger (@arosenberger) March 17, 2014