U.S. Army Pulls TV Recruitment Ad Containing Falsehood
The U.S. Army has quietly pulled a television recruitment ad that falsely claimed it could train recruits to become pharmacists, a spokesperson for the Army has confirmed to ABC News. The Army took action following a complaint made by David Work, former president of The National Association of Boards of Pharmacy, after he spotted the ad during the NCAA Men’s Basketball Tournament. Listing careers available in the Army, the 30-second spot included images of soldiers working in a pharmacy as a voice-over said, "They can be…pharmacists." Video Watch the False Army Ad A pharmacy degree requires the completion of a six-year program at a school of pharmacy, which the Army does not offer. "They knowingly, intentionally put a lie out there, only to get a teenager to sign up," said Work. "Any teenager will find a six-figure job attractive." At best, Army recruits could train to become pharmacy specialists. What’s the difference? About $80,000 in annual salary, according to Work. Work notified CBS, the network broadcasting the tournament, about the commercial’s inaccuracy on March 21. The Army then removed the advertisement from CBS on March 24 and from all television stations by March 29. The Army did not publicly comment on the ad until contacted by ABC News. "It was an honest mistake," Col. David Lee, head of the Army’s Strategic Outreach Directorate, told ABC News. "In my office, I don’t have expertise on each one of the 150 specialties offered by the Army. If somebody identifies a problem, then we correct it." Work, however, is unconvinced. "Whoever put that text together knew exactly what they were doing," Work told ABC News. "These people are in the word business. They thought they could get away with this and get a bunch of new recruits, too." Imprecise wording can be a common occurrence in Army commercials, recruiters say. "Sometimes they generalize to give you an idea about what you can do," a New York City recruiter for the Army told ABC News. "It might not be exactly the way you think." Casanova Pendrill, the advertising agency used by the Army to produce the commercial, did not return repeated phone calls from ABC News seeking comment. Since May 15, the Army has been airing a revised version of the ad that replaces "pharmacist" with "health care technician." Do you have a tip for Brian Ross and the Investigative Team?
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“Be All You Can Be” …just as soon as you get back from Iraq (if you come back).
Posted by: Gerald | June 22, 2007, 9:49 am 9:49 am
Yeah! “Be All You Can Be”…jus as soon as you get back from Iraq! (if you come back). :)
Posted by: Gerald | June 22, 2007, 10:32 am 10:32 am
The Army, like any U.S. government agency can do and say anything it chooses until gets caught – then a lie will suffice instead of the truth.
The public is used to it – it’s called 24/7 news: Opinion/innuendo a must, while facts/truth take a backseat.
Posted by: Eyepublius | June 22, 2007, 1:36 pm 1:36 pm
I am sure ABC and The National Association of Boards of Pharmacy are just so darned perfect that they never make a mistake…..
That’s all this was, a mistake. I suggest both of the above worry about something really important instead of playing “Gotcha” with the US Army.
Be thankful there are people willing to step up and defend your freedom of speech through service in the US Army and the other branches.
If you want a case in contrast, travel to Venezuela and try writing something unflattering about that government. Bet you won’t get an apology for inaccuracy as they lock you away in the nearest dungeon.
Posted by: Ben Gardiner | June 22, 2007, 1:52 pm 1:52 pm
How many people currently serve active duty in the US Army? Out of that number, how many active duty Army personnel have been killed in combat in Iraq? I think it’s a fairly small number…
Also, who handles the filling of prescriptions at Army hospitals? Robots? Dogs? Dolphins? No, Army personnel do…
Posted by: Jazz | June 22, 2007, 2:23 pm 2:23 pm
Ben, get out of here. It’s their job to hold people accountable. You’d think that the government office in charge of putting these ads out would at least check to make sure their accurate.
The Colonel even says that he doesn’t have the expertise. Well, get the expertise, because you’re in charge!
Posted by: Uncle Sam | June 22, 2007, 2:35 pm 2:35 pm
Let us not forget that under the Federal Trade Commission Act, advertising must be truthful and non-deceptive.
Mistake! If I made a mistake at work, I would be looking for a new job!
God Bless America and our troops.
Posted by: American Mom | June 22, 2007, 2:39 pm 2:39 pm
How could this have been a simple mistake by the army? They have an entire department responsible for this stuff. And even if it WAS a mistake, they should have issued some sort of public correction and apology.
As far as Venezuela goes, Ben, you seem to imply that locking people in dungeons is the right thing for a government to do when its citizens ask questions. Don’t threaten reporters looking out for the American people.
Posted by: Patriotic American | June 22, 2007, 2:57 pm 2:57 pm
Uncle Sam said, “Ben, get out of here. It’s their job to hold people accountable. You’d think that the government office in charge of putting these ads out would at least check to make sure their accurate.”
That last line should have read,”… check to make sure they are accurate.”
You are in charge of what you put on the internet for the world to see, if you are going to complain about a simple typo in a script, then start editing your own words more appropriately first!
This was a simple typo that some anti-military individual decided to make a federal case out of.
When the people are not smart enough to see that, then stop the world, I want to get off!
Served in two wars, overseas four times, retired with twenty plus years in the military, and continue to be proud of my service, and that of my fellow soldiers!
If it wasn’t for the ignorance/laziness of the vast majority of its citizens, I would have suggested the military work like in the former USSR or Israel, where every citizen was/is required to serve time in the military. But I would not force the volunteers in today’s military to have to deal with the current crybabies that could not be trusted to protect anything but their own assets.
Patrick
Posted by: Patrick | June 22, 2007, 3:33 pm 3:33 pm
Dose this mean that I’m not going to be a door gunner on the Space Shuttle?
Posted by: Velvetjones | June 22, 2007, 4:35 pm 4:35 pm
How about those 3 brand new pairs of shoes and the ride in a government car?
Please don’t tell it wasn’t true…
Posted by: Velvetjones | June 22, 2007, 5:37 pm 5:37 pm
Patrick:
Thank you for your service to this country, sir.
But how do you know that the mistake in the ad was “a simple typo,” especially considering that the production of Army ads is handled by one specific office of the Army?
And what “federal case” has been made of it? This article is all that I know of concerning this story.
That’s exactly the exaggerated, imprecise wording the article mentions.
Your post didn’t make perfect sense grammatically or otherwise, either.
Posted by: qwerty | June 22, 2007, 5:53 pm 5:53 pm
Ben and Patrick,
you buffoons…it takes a six year degree to be a Pharmacist – a simple fact. Those who would put forth the notion that the Army has a six year training program to become one is LYING!!! It’s that simple. If you don’t know (or don’t want to know) your product don’t sell it on false pretense.
Now both of you, stop being water carriers for a failed administration and an Army caught in the middle. Go back and listen to Limbaugh and Hannity and drool in your spitoons.
Posted by: Zeke | June 22, 2007, 6:47 pm 6:47 pm
i am just wondering about the poor kids that signed up with the army to become a pharmacist/health care technician.
Do they have the option to leave the army without being penalized?
chakie
Posted by: chakie | June 22, 2007, 7:16 pm 7:16 pm
sorry, we’re not as liberal as you zeke.
Posted by: marinesniper | June 22, 2007, 9:59 pm 9:59 pm
“sorry, we’re not as liberal as you zeke.”
Posted by: marinesniper | Jun 22, 2007 9:59:53 PM
Actually Snippy, I’m a lifelong registered Republican.
Got anything relevant to add to the discussion?
You are apparently another “believer” who cannot see the forrest for the trees. That’s sad.
The Army is in desparate straights to fill billets. It has people who are responsible for oversseing their privatized advertising campaigns. Do you honestly believe they don’t know truth from fiction when it comes to what they are asking others to sell on their behalf?
Posted by: zeke | June 23, 2007, 3:59 pm 3:59 pm
It looks like the Army et al. just tend to take after their commanders-in-chief; they will tend to say whatever they need to (whether it is true or not) to do what they are trying to do. Bush and co. have been doing this since they got in office, now we just see the lies filtered down to the lower level. It is ironic that our country can have so many problems with military hospitals, and now they try to seduce people into the service with the promise of med tech jobs. Ridiculous.
Posted by: chris | June 23, 2007, 7:50 pm 7:50 pm
Seems like a mistake to me. Nowadays, most people are too cowardly to lie directly but stupid enough to make mistakes.
Posted by: Fabio Escobar | June 25, 2007, 12:47 am 12:47 am
Reply to Patrick:
First, thank you for your long service in the military. I’m grateful to anyone who serves in any branch of the military.
That being said, maybe it’s been too long since you had that first talk with the recruiter! My husband was in the Navy for 4, my uncle for 6, and of course I know a lot of people who have enlisted in different brances of the military. They all have one similar experience with the recruiting office: they were blatantly lied to. The recruiter often says whatever he/she has to in order to sign that body up! Think back, and I’m willing to bet you remember a similar experience. My point is, the military does “engage in misinformation” on a regular basis. That’s called “lying” in civilian terms.
Posted by: Firehorse | June 25, 2007, 9:25 am 9:25 am
This is nothing new to the Army. They have been following this pattern of misinformation in job discriptions for years. I myself was a victim of this continuos scam by the Army of lying or just not changing MOS disciptions for fear noone would sign up. I doubt seriously if they will ever change their practices. The Col. that said he couldn’t keep track of the 150, come on thats not that many. As long as they are allowed to operate this way unchecked they will.
Posted by: LittleBear | June 26, 2007, 9:19 am 9:19 am
John—-If you think that a pharmacist has a cushy job—-think again. Retail pharmacists are on their feet for the whole shift and it is not unusual to work a 12 hour day, straight thru with no meal break and no bathroom break. They are checking orders and drug products that can and do kill people if they are not right.
There is a shortage of pharmacists so I encourage you to apply for pharmacy school. Currently there are up to 20 applicants for each slot!
Posted by: David Work | June 26, 2007, 1:54 pm 1:54 pm
You all are giving the federal government (in this case, the Army) a whole lot more credit than is due. The Army is made up of fallible individuals, who mean very well but do make mistakes.
We Army folks are not so hard up that we deliberately lie in a recruiting ad to deceive legions of young Americans to sign up to work in a pogue pharmacy.
I’ll tell you what it is, since none of you have any evident familiarity with how Army recruiting ads are made, and I do, because I worked for Recruiting Command.
The ad campaign is — surprise — put together by a civilian ad agency. Those ads are supposed to be vetted (no pun intended) by the contracting officer in consultation with staff officers in USAREC.
Obviously, someone did not pay sufficient attention as to the prerequisites for being a licensed pharmacist. So what? They pulled the ad as soon as some pharmacy nerd pointed it out. Good for them.
You people wouldn’t know jack about recruiting, nor how hard it is these days. Most kids these days are either too fat, too spoiled, or too high to enlist anyway.
And even when they are qualified, half the time they’re too f-ing scared of Iraq, and the other half has got their momma f-ing scared of Iraq telling them some other momma’s boy gonna join, but not you.
I’m sick and tired of armchair critics. You say you support the troops? Get off your lazyboy and JOIN THE ARMY. That would be real support.
Posted by: Sherisse Kyle | June 27, 2007, 10:10 pm 10:10 pm
So you’re “sick of the armchair critics”, eh? Well, wise up… We armchair critics all “support the troops”… we pay the taxes that pay your salary bubbette.
How low can the recruiting standards sink? I see the Army is now taking 42 year olds and is having to give more and more waivers to keep warm bodies in the pipeline. Seems to me that if there was genuine support for the “war on whatever”, the recruiters would be turning away applicants.
I especially detest the current Army recruiting ads that concentrate on the poor kids. How about an ad showing a daytrader’s daughter enlisting… or maybe one of the Bush or Cheney girls.
Posted by: Dutch | June 29, 2007, 6:52 pm 6:52 pm
As a former 91Q, AKA Pharmacy Specialist, in the US Army I am glad they pulled the ads. A military trained Pharm Spec is highly trained not in just filling ‘scripts but in compounding specialty items, making basics meds from raw chemicals, plants, etc. We are also trained ,in my day 1980′s, as combat medics prior to even going to our pharmacy school. It was a 6 month, 8 hr a day training program that has no civilian position that equals the skills learned. So you either go down to being a basic pill counter, pharm tech at some low wage drug store, or a low wage tech in a hospital. When I got out I saw my options and really couldn’t use my skills other then I got to use 36 college credit hours if I choose to go to a pharmacy school. But by then most pharmacist had been reduced to slaves to the box stores and forced into glorified assembly line leaders, sad reality.
Yes, a pharmacist even in military units have to check/clear and has ultimate responsibility for all actions within the pharmacy. Altho, in the army you did have to learn to be proficient with a 50cal machine gun, and other weapons (pharmacies are high risk targets from enemy, locals and our own people sadly). It and the surgery were the only 2 areas mandated with air conditioned units, if only 1 A/C available the pharmacy got it due the danger of the medications deteriorating from excessive heat and/or humidity.
So if any of you glory heads thinking of being some hero in your own mind just because you sign up, don’t that is the totally wrong attitude. Any idiot can go fight a war, bur the mark of a true warrior and hero is how they conduct themselves in war. To act morally and up to the high standards the USA used to value before the Bush raped Geneva conventions for his own power ride. Why do you think you NEVER hear in media about all OUR missing over there? Because since WE torture and kill without much regard to the civilians, you know they won’t treat our guys and gals any better then we do theirs, unless they choose to take the higher road. I praise all serving now who have the backbone and strength of character to refuse a unlawdul, immoral order and report those who go too far for the situation. Those are the true unsung heros in this war besides the obvious ones. If you are signing up as an economic draftee then try to get into a high level specialty job in the med field like pharm spec, physical therapy spec, it will let you remain around people and be compassionate (unless you take part in extreme questioning then you have to answer to God for your tortuous ways and the insult to the core of beliefs within the med field of do NO harm to ANYONE)
Yeah I rambled but, geez, I am 44yo and found out if I wanted to I could get back in they are so hard up for warm bodies especially with brains, education, and not on the edge of psycho-ville or habitual offender type. I say if you support the Army people re-institute the draft so ALL areas of socio-economic classes will have to serve equally in all our known and hidden wars going on. Right now with the intentional moving of the economy to retail and service low wage crap jobs there is a real hard pressure placed on poor and middle class people to join out of basic desire to just get by. There has got to be a point where we the people say enough is enough.
My deviation from storyline is over, my apologies to all for the all over the place digression.
Shout out to all the Quaaludes from the Ghetto by the crematorium at FSH Summer of 1983. Peace for all soon, let us pray……. sigh.
Posted by: Max | June 30, 2007, 7:50 pm 7:50 pm
Check the Newspapers in Oregon from about Fall of 2006, the Army recruiter signed up an autistic man for a sniper position. How?? Good question the boy was dx’d at age 3 spent his whole school in special ed classes for autistic children. Senior year his Mother, wanting him to have a taste of normal school life let him be mainstreamed for that last year of school. Poor Mom, because the boy spent 1 year mainstreamed in regular population he was eligible to sign-up even though when questioned about what he thought war and killing would be like he basically replied that it was all a video game. The Army was refusing to let him out of the contract despite the tons of paperwork that this guy is very autistic, just able to function at a higher level then most.
They also lower the scores to last I read below 40! Now the old cut off was 70 or 75. I know someone will know more about the score changes then I do off top of my head. BTW to even be considered for the Pharmacy specialist program you had to score a min of 126 on the GT section of the test.
Posted by: Linda | June 30, 2007, 7:59 pm 7:59 pm
Well now, maybe someone could explain to me why my two TEENAGED (14&16) sons keep recieving solicitations in the mail from the US Army, Navy, National Guard, etc.???? Each one is very well made, as far as enticing a teenager… also, each one offers gifts, like a backpack, a ballcap, a t-shirt, etc., if they will reply with personal information! I will add one son has been recieving these since he was 13!!! I would also note we live in a very rural area, in a very poor district. They really should just stop sending things to my mailbox, cuzzzzzz… it aint ever gonna’ happen! No one.. I repeat NO ONE is ever going to teach my children how to commit murder!! Nu uh!!! No Way!! Not gonna’ happen on my watch, and last time I looked those boys belonged to ME, not Dubya!!!
By the way… do not be fooled, folks! Dubya is no christian!!! If he were, he’d follow Jesus, for Jesus said this:
“Pray for your enemies…. bless those that would curse you and despitefully use you…. love your enemy… never repay evil for evil… if they slap your right cheek offer them your left… if they ask for your coat, give it and your shirt as well….” and on and on and on…
Dubya has obviously overlooked the Book of James 4:1-4 !!! He needs to go back and read it because it says that men’s wars eminate not from God, but from the evil hearts of men, who want what they can’t have that belongs to someone else, so they kill to try to take it. But God says this will not work, and even when they pray to Him, they pray and ask wrongly.. “that ye may consume it upon your lusts.”
Dubya needs to either repent… or get real and leave Jesus out of this!!! Don’t be fooled, people… TRUE christians will never start a war, I can promise you that!!
God bless anyone that disagrees with me! (see… that’s how you do it right there.. :D )
Posted by: sojourner | July 2, 2007, 7:13 am 7:13 am
I think it is a shame that in these trying times they have to trick people into being patriots. I think the US Army was a kick ass experience and I would join up tommorow if I could. I served in the US Army and it served me well.
The US Army paid for my college (tuition assistance and the GI Bill) and some graduate school. To be honest, I joined for the college money, but they transformed me into something much more than a stooge looking for a college handout. I have great respect for people who voluntarily serve our country as well as those who had no choice.
I think with the threat of Al Qaeda our boys and girls should be exploring their options including serving in the military. I think it is great that they send recruiters into schools and just wish they would get to them younger before the hippies and peace niks get a hold of their impressionable minds and turn our boys and girls to mush.
I regret that I am no longer physically capable of serving. I don’t think the advertisement mentioned in the article was that misleading. It is possible to become a PharmD after service by using GI Bill benefits to finish or start part of the 6 years of education that are required to complete the program.
The US Army is no more deceptive than your dentist pumping some counterfeit toothepaste made in some communist country contaminated with some chemical only a chemist could pronounce. The lie from the left is much more egregious than the subtle half-truths of Army recruiting advertisments. If you like medicine and want to serve your country then I applaud your actions.
I wish you well and I support the War and the troops. I think it is nonsense to support the troops and not the war. The propoganda from the left seems to be that somehow they want to save us by redeploying combat troops and others from the one place in the world where there are more insurgents and Al Qaeda terrorists than any other place on the planet. What a load of nonsense.
Posted by: Jon | July 4, 2007, 5:52 pm 5:52 pm
The most logical step to end this debate bring back the draft. Or even better make service to the military manadatory for a minimum of 2 years. No one within a certain imposed age line is exempt unless they have medical conditions that are screened by military doctors. That way the tax payers won’t have to fund these “Fabricated Commercials”
Posted by: Shawn | July 5, 2007, 10:17 am 10:17 am
Sir/Madame,
May I ask you to send me an off post recruitment office of the U.S. Military in the Philippines? I would like to apply for recruitment in the navy, marines or the coast guards. I’m really interested please help me. Thank you.
Posted by: Brian Medina | July 16, 2007, 8:46 am 8:46 am
I am sending this story to my 17 year old Daughter who is currently being “sold” a medical career in the army by a Recruiter in Bakersfield, CA. They tell her she’ll go to Physical Therapy school and work in a hospital. I know the needs of the Army come first and most likely for her first tour she’ll get basic medical training and a tent in Iraq. Why can’t they be honest?
Posted by: Collin Barnette | February 7, 2008, 8:49 am 8:49 am
“Be thankful there are people willing to step up and defend your freedom of speech through service in the US Army and the other branches.”
Service in the armed forces does not defend or protect anyone’s freedom of speech. Freedom of speech is protected by the Constitution of the United States of America.
The only threat to our liberties comes from the United States government, which has been increasingly violating the Constitution since 9/11/2001.
Sorry, but as patriotic Americans, we need to see through all the propaganda.
Posted by: Friends Of Liberty | May 1, 2008, 10:22 pm 10:22 pm