Giuliani Campaign Hits Refresh

Sep 4, 2007 2:25pm

ABC News’ Jan Simmonds reports: Rudy Giuliani’s presidential campaign hit refresh on their official website Tuesday morning.  While the basic color scheme and layout remains the same, the campaign hopes the changes present a cleaner, simpler and more user-friendly web presence.

A key addition to the site is "Running with Rudy", an online initiative that connects the campaign with at least seven social network sites, including MySpace and Facebook.  Dan Meyers, Giuliani, R-N.Y., campaign manager Michael DuHaime’s right hand man, will act as the face of the project. 

"I am the host of "Running with Rudy" and I’m here to give you an insider’s perspective of life on the campaign," Meyers writes on the Giuliani MySpace page.  "My colleagues and I will be updating this page frequently with blog posts, photos and videos. We’ll do our best to give you interesting insight and campaign news. See you on the road." 

A welcome video from Dan can also be viewed here.

The Giuliani campaign’s online platform has not been well received by web site critics or members of the blogosphere since its launch early this year. But after taking the site off-line for the Labor Day weekend to make the upgrades, the campaign feels now is the time to put a greater emphasis on the web. 

"We’re really proud of the changes we’ve made to the site.  We’ve achieved our objective to provide a clean look and make it easy and simple to navigate the site," said campaign spokeswoman Maria Comella.

"And our grassroots tools are just getting their first facelift," continued.  "In the weeks to come, there will be applications allowing our volunteers to contribute any spare time they might have without ever leaving their homes."

Comella adds that the improvements to the site were developed by their internal staff and not from an outside consulting group.

Notably not altered on the updated website is the former Mayor’s biography.

During coverage of the strained relationship between Giuliani and his two children it had been noted that neither were mentioned on the website’s life story of the former New York City Mayor.  That remains the same while Giuliani’s third wife, Judith Giuliani, continues to have her own section within the text. 

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