Cocaine-Resembling Candy an ‘Extreme Danger’ for Kids

By Anna Schecter

Dec 6, 2007 2:03pm

Children’s advocacy groups and law enforcement say a new candy made by Hershey’s, "Ice Breakers Pacs,"  resembles illegal drugs and could be "extremely dangerous" for young people. South Sioux City (Neb.) Police Chief Scott Ford called the design for "Ice Breakers PACS" a "marketing blunder" that could have devastating repercussions and prove to be an "enormous waste of resources" for law enforcement responding to reports of drug use. A spokesman for Hershey’s said the candy is designed to look like a breath mint and nothing else.  "Consumers love the product," he said. "It’s unique and innovative." Click Here for Full Blotter Coverage. But the police chief is not alone. Children’s advocate groups are furious about the candy. "When I saw [the candy], as a parent, as a consumer and as an activist, I was outraged that a major company would do something like this," said Susie Squires, president of
Watchful Eye Foundation, a nonprofit organization that works with at-risk youth and gangs.  Squires has launched a petition to boycott all candies manufactured by Hershey’s. The packets, marketed nationwide, are designed to be placed in the mouth and dissolve, and "if that winds up being something other than candy, there is some extreme danger there for kids," said Ford. "Knowing that drug dealers are extremely enterprising entrepreneurs, their packaging will begin to look like commercial packaging almost exactly," said Ford, adding that it will become difficult to tell the difference between a candy product and an illicit drug. From a law enforcement perspective, Ford said, police and narcotics agents will have to confiscate any packets they see and submit them for lab testing.  "If you’ve got these things flying off the shelves and we have youngsters in possession of them, it’s going to waste a lot of resources to determine whether it’s candy or it’s drugs." Do you have a tip for Brian Ross and the Investigative Team?

You are using an outdated version of Internet Explorer. Please click here to upgrade your browser in order to comment.
blog comments powered by Disqus