Cocaine-Looking Candy a No-Go for Hershey

By From The Blotter

Jan 25, 2008 1:45pm

The Hershey Co. said this week it will no longer make a breath mint that children’s advocacy groups and law enforcement say resembles illegal drugs and could be "extremely dangerous" for young people. In its conference call about the company’s fourth-quarter earnings report, Hershey CEO David West said that while consumers were "very satisfied" by "Ice Breakers Pacs," "some community and law enforcement leaders have expressed concern about the shape of the pouch…and the possibility that it could be mistaken for illicit items." "We are sensitive to these viewpoints," West continued, "and thus have made the decision that we will no longer manufacture Ice Breakers Pacs." THE BLOTTER RECOMMENDS Blotter Cocaine-Resembling Candy an ‘Extreme Danger’ for Kids Click Here for Full Blotter Coverage. Last month, South Sioux City (Neb.) Police Chief Scott Ford told the Blotter on that the design for "Ice Breakers PACS" was a "marketing blunder" that could have devastating repercussions and prove to be an "enormous waste of resources" for law enforcement responding to reports of drug use. And the police chief wasn’t alone. Children’s advocate groups also told ABC News they were furious about the candy. "When I saw [the candy], as a parent, as a consumer and as an activist, I was outraged that a major company would do something like this," said Susie Squires, president of Watchful Eye Foundation, a nonprofit organization that works with at-risk youth and gangs.  Squires had launched a petition to boycott all candies manufactured by Hershey’s. West said the breath mint, which is designed to be placed in the mouth and dissolve, was "not in broad distribution" and should sell off the shelves only through the first quarter of 2008. Click Here for Full Blotter Coverage.

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