Mar 19, 2009 9:40am

Liddy: AIG Name ‘So Thoroughly Disgraced’ It’ll Have to Change

ABC News’ Alice Gomstyn reports: The government bailout of AIG is of historic proportions, but will the name AIG become history too? According to the embattled insurance giant’s CEO, the answer is yes. Late into Wednesday’s House Financial Services hearing on AIG — in between the spirited and sometimes testy exchanges over the AIGFP bonus controversy — CEO Edward Liddy revealed that while the company’s healthy businesses would survive, its name probably wouldn’t. “I think the AIG name is so thoroughly wounded and disgraced that we’re probably going to have to change it,” he said. Liddy cited one example: AIG’s U.S. property casualty business, American International Underwriters,  which is being “rebranded” as AIU. The AIG cord for AIU hasn’t been cut completely yet — the business’ Web site, near the top, reads “a member company of American International Group Inc.” Many of AIG’s life insurance businesses already have distinct names, Liddy said. “So where there may have been an approach to use one single name like AIG,” he said, “we’re reversing that and going back to some of their individual brand names.” AIG won’t be unique in trying to save face through a name change: Phillip Morris Cos. distanced itself from its increasingly controversial tobacco products by reemerging as Altria, while discount airliner ValuJet — which saw its reputation disintegrate after the crash of one of its planes in 1996 — flies today as AirTran Airways. While the AIG name remains in use, some are having a bit of snarky fun with the abbreviation, which is short for American International Group. AIG stands for “arrogance, incompetence and greed,” Rep. Paul Hodes, D-N.H., said during Wednesday’s House hearing. “Who cares what their name is,” one ABC News reader recently posted on the Political Punch blog. “They could (c)all themselves An Irrelevant Gaffe for all I care.”

User Comments

My I suggest that AIG rename itself to (TAX CHEAT) “Geithner’s Folly”.

Posted by: ALEX H | March 19, 2009, 10:00 am 10:00 am

Rename is not going to help as long as they do not change all things that got them here. In United States Of Ponzi “name ” matters less than they think. With underbelly exposed ALL “profitus Maximus Uber Alles” fundamentals will need to change . Learn to live with less proft. Do not encorage gambeling . Yes slow GDP growth with fiscal security Is better than cycles of boom and bust.

Posted by: fyi | March 19, 2009, 10:02 am 10:02 am

No one in their right mind will invest a dime into United States Of Ponzi , till its all scrubbed clean and stays transprent. The fools think of ” name change” will do it . This is the level of their mental abilities we need to give them another merit “Bonus” LOL

Posted by: lol | March 19, 2009, 10:06 am 10:06 am

Yep, one of the first things you do when you go Bankrupt…Now how many hundreds of millions will the name change cost the taxpayers!

Posted by: CC | March 19, 2009, 10:09 am 10:09 am

There are over 500 Trillion $ (yes Trillion $ with a T) of BS backed derivatives out there , to make them “good” planets entire GDP is not enough let alone Americas. AIG insuring hedge funds etc…
Who care if AIG insured BS backed derivatives swaps and has a contract, so tax payers must make good on these contracts . I am sick of these talking heads talking as if contract is a word of god. It is not . Bankrupcy court breaks contracts all the time . Who on earth will buy insurance from AIG anyway that they cannot be put into bankrupcy? I say burn such CONTRACTS to the ground or they will burn us to the ground.

Posted by: News | March 19, 2009, 10:10 am 10:10 am

In case you don’t know it their liaiblity insurance division (or at least one of them) is now known as Twenty-First Century Insurance.

Posted by: bhciapol | March 19, 2009, 10:15 am 10:15 am

A ruse by any other name …

Posted by: Gotterdammerung | March 19, 2009, 10:15 am 10:15 am

And who’s going to buy the new stationary and signs ? the american tax payer, who now supports the world thank’s to AIG.
Ex Republican

Posted by: RGeier2005 | March 19, 2009, 10:22 am 10:22 am

I worked for Allstate when Ed Liddy was the CEO. Amazing, when he took over, the bonuses for the agents (no I was not an agent) disappeared, rates went up, business became hard to write because of all of the “new” marketing strategies. The expensive “business” trips for agents remained…Greece, Scotland, Mexico, etc. All the staff could hear is how the company wasn’t making enough money, how we had to ask for increases, etc, but there weren’t any cutbacks for the high upper management personnel. Strangley, Allstate started getting rid of the older, more established agents with large books of business, instead favoring internet business cutting out the local agent and any commissions to be paid to him. Doesn’t suprised me at all the AIG is full of thieves…they have such a role model at the helm.

Posted by: disgruntled | March 19, 2009, 10:28 am 10:28 am

scumbags actually think a little PR spin will help us forget.

Posted by: Jbudda | March 19, 2009, 10:32 am 10:32 am

AIG stands for Ain’t I Greedy? How about changing the name to P-I-G– save the trouble by letting the acronym speak for itself.

Posted by: jujubedejojoba | March 19, 2009, 10:50 am 10:50 am

we owe 80% of aig and all the media and congress can do is criticize and bring down our investment. where was the media and congress. jake talks a good game but where was he the past 8 years? he went to school on the main line pa so he does not know what an average american feels. jake you are a loser!

Posted by: william | March 19, 2009, 10:52 am 10:52 am

A rose by any other name…will still have thorns. Call the company anything you want, we’ll still be getting our fingers pricked…by the pricks!

Posted by: o_day_terrence | March 19, 2009, 10:58 am 10:58 am

Is this another “lipstick on a pig fiascos”.
we’ve been there, and done that!

Posted by: spacerook1 | March 19, 2009, 11:03 am 11:03 am

Is SCUM of the FRICKING EARTH taken? Or LOSERS, CHEATS and ROBBERS? Or a million other swear words that all mean the same thing – RAT’s behinds. I don’t blame people that lost everything for wanting them all put in federal prison for eternity. Or like Chuck Grassley wanting them to return the money or commit suicide. First thing he ever said that I agree with !

Posted by: Jo Minneapolis | March 19, 2009, 11:27 am 11:27 am

Congress must decide whether it wants AIG to live, prosper, and ultimately repay the billions of dollars that we taxpayers have injected into it,
OR
whether it wants AIG to file bankruptcy, and/or otherwise cease to exist, and right-off our 80% equity stake.
Watching member of Congress try to out-perform each other in showing their disgust has all but assured that the latter will happen.
I think the public is more upset with Congress than they are with a couple of soon-to-be unemployed AIG managers. For the past 2 days, Congress has been indistinguishable from circus clowns starting and then trying to put out a fire. Liddy, making a buck a year, deserved better than being beaten to death by these bozos.
Have any members of Congress announced that they would refund their AIG campaign contributions? Are any of these Honorable Men going to give up their bonuses?? Please make your check payable directly to the United States Treasury. I wonder just how much in total campaign contributions Congress has received over the past 2 years from all companies receiving TARP or other bailout funds. All such contributions should be returned OVER SUFFER A TAX PENALTY OF 100%%%.

Posted by: Ponder | March 19, 2009, 11:55 am 11:55 am

Hey, I know: someone creates a registry of ‘disgraced firm names’, and when one company blows up, they just pick another from the registry and put their old one in the pool. Citi becomes Enron (motto: Power Trading? Nope, just powerful deals on CDs!), AIG becomes Phillip Morris (motto: “I’d Walk a Mile for a Bailout”), and Imclone becomes Michael Jackson (motto: Who’s Bad? not us!)

Posted by: Jeremy | March 19, 2009, 11:59 am 11:59 am

How about “The Notorious A.I.G.”???

Posted by: morecowbell | March 19, 2009, 12:05 pm 12:05 pm

It does not matter what the name change is we will still know it as AIG. I will not blame Mr. Liddy for doing his job that the U.S government hired him to do. However the people at AIGFP I hold completely responsible for this financial debacle. Senator’s Dodd, and Frank need to be in jail. The people at the SEC who are suppose to oversee this industry needs to be in the cell next to Dodd and Frank.

Posted by: Lara | March 19, 2009, 12:08 pm 12:08 pm

Morons by any other name are still the same.

Posted by: Scorpio Redhead | March 19, 2009, 12:35 pm 12:35 pm

What’s wrong with A(ll) I(s) G(one)?

Posted by: sevresblue | March 19, 2009, 1:45 pm 1:45 pm

Need a new name: how about new leadership? By the way, has LIddy been charged with extortion among other thngs yet? Or are they going to do the usual, have him resign with a 10 million dollar bonus??? What a bunch of crap they’re handing out to us America!!! They know how gullible we are!!!

Posted by: brannigonforall | March 19, 2009, 2:31 pm 2:31 pm

You ask who is to be blamed for the bonus fiasco with AIG et al…. it’s not Obama…he hasn’t delivered on any pre-election promise yet…it’s not Geitner…he doesn’t have the mentality to be held responsible for any of his decisions…(another great pick by Obama)…and it can’t be Congress…they don’t know how to do anything anyway!!! Blame the Republicans!!!

Posted by: Ross H. Beattie | March 19, 2009, 2:50 pm 2:50 pm

The whole stock market was a Ponzi right from the time that 401k’s were sold, to the regular working class, as their retirement plan. With all of the hoopla about how the taxpayers own the company, so now, we should finally be able to regulate the outrageous salaries and party like spending. Who owned it before? The taxpayers who had their 401k’s invested. I have been saying for years that there should be regulation on the salaries that get paid, to executives of publicly traded companies. I actually had a number of people tell me it didn’t come out of profits. Is there a good fairy I don’t know about?

Posted by: joseEhose | March 19, 2009, 3:35 pm 3:35 pm

I have AIG car insurance. Today, I was informed, that as of April 1, 2009, there will be a $3.00 fee for using their automated pay by phone system. In addition, a $5.00 fee will also be in place April 1, 2009, if you pay your policy premium quarterly, that they have not charged in the past. AIG now calls themselves 21st Century Insurance.
How chicken! Is this to devert funds from AIG, and send the money to affiliate funds under the gize of another name???? Oh, soooo crooked!!!!
I intend to switch my car insurance to another company as soon as I can. This is an attempt to collect MORE money from established customers like me, in an attempt to save their ass!

Posted by: Kathy | March 19, 2009, 4:04 pm 4:04 pm

AIG needs to bring back the 21st Century Insurance name. 21st Century was rebranded AIG Direct just recently, just in time to get the blowback from the AIG scandal.
As angry as I am over the bonus scandal, the US needs AIG to succeed as a company and pay the government back. That’s not gonna happen if tons of their paying auto insurance customers are canceling because they’re ticked at AIG. I have friends who’ve worked at 21st Century for 20 years. It’s a major company employer in my community. Sure the AIG financial twits should be jailed, but many employees has nothing to do with this.

Posted by: nathan | March 20, 2009, 1:10 am 1:10 am

tell me again why there isnt a plan on the table to break this ‘fine company’ apart, get it sold and get the government stake back to ‘we the people’

Posted by: OneObservation | March 20, 2009, 10:54 am 10:54 am

Does anyone remember that the Insurance Divisions had nothing to do with this mess? In order for them to survive so that taxpayer can be repaid something it makes sense to re-brand. It makes no sense also for the Gov’t and public to destroy their investment (AIG). Yes people we own this company. So what do you think is going to happen when policyholders start cancelling their policies in the Insurance Divisions (might I add again they had nothing to do with the mess).
The fact is the Fed/treasury knew these bonuses were out there from 2008 and they approved the payment. Why aren’t we outraged at them? Why continue to rake our investment over the head and watch it shrink in value…pretty soon it will be like our 401K plans. Yes we should complain, but be fair..call for investigations into all the companies responsible, from Goldman, BOA, Merrill, FED, Treasury,etc and yes don’t forget our representatives who are now pretending like they are innocent. Even the AG is now trying to capitalize on this controversy to further political agenda. The American people has been let down but it is not just by AIG.

Posted by: DJpost | March 21, 2009, 9:14 am 9:14 am

More than 90% of Americans do NOT understand the dynamics of AIG’s business units. Most don’t already know when smaller units are associated with AIG and changing their name will only make it more so. I don’t think the public needs a constant reminder of “the name” to encourage festering. If you want your retirement and investments to appreciate, get on board with a long term plan. 165million is insignificant in terms of what people have lost and what needs to be recouped. Let’s move on, folks. If you want to wollow in negativity, go ahead. But I won’t be joining you.

Posted by: Jane | March 23, 2009, 9:42 am 9:42 am

If they change their name will we, the taxpayers, have to pay for new signs?

Posted by: bpartoens | March 24, 2009, 7:17 am 7:17 am

Seems Chris Dodd has bee ntaking alot of kickback from AIG, also his wife was working there.
no conflict of interests though…
http://www.nypost.com/seven/03252009/news/nationalnews/dodds_wife__too__had_money_link_to_aig_161237.htm
Chris Dodd should resign from office immediately.

Posted by: darknessesedge | March 26, 2009, 2:37 pm 2:37 pm

A good quote to remember: “The tiny, London-based corner of AIG that created the half-trillion-dollar mess the government is now cleaning up was largely overlooked by regulators on both sides of the Atlantic.” Sort of takes the wind of of the blame-game sails.

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