ABCNews.com Joins Slate’s Double X in Web Content Exchange

By Ed O'Keefe

May 12, 2009 10:04am

Why is a "Y" writing about Slate’s Double X?  Because the wise guys at ABCNews.com know the web’s best ideas come from women.

We’re delighted to announce that ABCNews.com will be collaborating with Double X, the smart, savvy, and sophisticated spin-off of the uber-popular XX Factor blog.

Double X, mostly created by, for and about women, aims to engage women writers and readers on the web in a conversation about news, politics, culture, family, parenting, work and life at large.

"There’s no web site out there like Double X," said Meghan O’Rourke, one of three editors who co-founded the site, in a press release announcing their debut. "We’ll be thoughtful without being earnest, funny without being snarky.  We’ll offer a feminist viewpoint without restricting ourselves to any sort of party line.  And it will be the kind of conversation men will want to eavesdrop on."

We couldn’t agree more – and hope our relationship with Double X will allow our readers to get a slice of their unique, thought-provoking conversation on ABCNews.com.

Double X will be sending us their content every day — and we’ll do the same in exchange.  We hope the readers who come to enjoy Double X as much as they loved the original XX Factor will appreciate our stories, blogs, and video as well.

Whether it’s a riff on the challenges of parenting from "Good Morning America" contributor Anita Renfroe, a hot recipe from one of the world renown chefs who contribute to our brand new Recipes section, or job advice for women and families facing tough economic times from Tory Johnson, we think Double X readers will enjoy what ABCNews.com has to offer.

My Mom always told me the hand that rocks the cradle is the hand the rules the world; it should be no surprise that includes the web too!

Best of luck to the ladies of Double X – give them a click and we hope you join the conversation on ABCNews.com as well.

-Ed O’Keefe, Senior Producer, Special Projects & Innovation

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