Why Has This T-Shirt Become an Overnight Sensation?

By Sadie Bass

May 27, 2009 6:27pm

Six months ago, a reviewer on Amazon.com posted a humorous comment about a t-shirt he didn’t even own.

"Fits my girthy frame, has wolves on it, attracts women," he wrote, adding an anecdote about how, the first time he sported the t-shirt to Wal-mart, women suddenly started flocking to him.

For months nothing happened, and then suddenly this May, more than 750 people have offered their own over-the-top testimonials.  Some claimed it cured cancer.  Others that it led them to new insights on a vision quest.

“You don’t put this t-shirt on your torso, you put it on your soul,” one reviewer wrote.

The Three Wolf Moon shirt isn’t new –- it’s been on sale for a couple of years.  But since the viral thread took off this month, sales went through the roof.  It’s currently selling more than a hundred an hour, and it’s the #1 seller in Amazon’s apparel line.

There’s now even a Youtube video, produced by a Brooklyn comedy troupe, mashing up the outlandish reviews.

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