Week to Week, “Nightline” Grows the Most in Total Viewers and A25-54

By Coordinator

Jun 18, 2009 3:51pm

NIGHTLINE” BEATS “TONIGHT” IN TOTAL VIEWERS TWICE IN ONE WEEK

For the week of June 8, 2009, Conan O’Brien’s second week as host of the “Tonight Show,” ABC NewsNightline” outperformed CBS’ “Late Show with David Letterman” among Adults 18-49 while continuing to cut into “Tonight’s” lead.  “Nightline” also outperformed “Conan” among total viewers on Tuesday (3.50 million vs. 3.47 million) and Friday (3.79 million vs. 3.69 million) of last week.

Week to week, “Nightline” experienced the most growth among both total viewers and Adults 25-54 (+7% in both). In contrast, “Conan” declined -38% among total viewers and -35% in the key A25-54 demo from his first week.   Also week-to-week, ABC narrowed the total viewing gap with NBC by 87% (360,000) and closed the A25-54 gap by 67% (600,000).

Versus the same week last year, “Nightline” experienced the most growth among total viewers (+12%), while “Tonight” fell -23%.  The program also closed the total viewing gap with “Tonight” by 80%.  

Having recently completed the 2008-2009 broadcast Primetime season in second place among total viewers, “Nightline” maintains its second place position among both total viewers and Adults 25-54 for the broadcast News season.  Season-to-date, the program is up +14% among Total Viewers and +3% among Adults 25-54 compared to last season.

ABC News’ “Nightline” is anchored by Cynthia McFadden, Terry Moran and Martin Bashir. John Donvan and Vicki Mabrey are correspondents. James Goldston is the executive producer. The program airs weeknights at 11:35 p.m., ET on the ABC Television Network.

(Week of June 8, 2009)  
 
                   TOTAL VIEWERS   A25-54(000)/ Rtg    A18-49(000)/ Rtg
ABC “Nightline”         3,410,000     1,450,000/ 1.2   1,270,000/1.0
CBS “Late Show”         3,670,000     1,490,000/ 1.2   1,130,000/ .9
NBC “Tonight”           3,770,000     2,050,000/ 1.6   2,010,000/1.5

 
Source: NTI

– ABC –

Comments are closed.