How One Person’s Act of Generosity Turned Into Something Much Bigger

Last night on our broadcast, Chris Bury brought us a report on a coffee shop where "buy it forward" has become the norm.  It all started when one customer decided to purchase coffee for the person behind her in line — her good deed for the day.  That started off a chain of people continuing to purchase coffee for the person next in line.

So what explains this contagious cycle of generosity?  Checkout the full report below: