Week-to-Week, “Good Morning America” Only Morning News Program to Post Total Viewer Gains; Up +30,000 Viewers While NBC Loses -110,000 and CBS Down -130,000

By Coordinator

Sep 17, 2009 12:36pm

Ratings Report for ABC News' "Good Morning America"

For the week of September 7, 2009

 

 

WEEK-TO-WEEK, “GOOD MORNING AMERICA” ONLY MORNING NEWS PROGRAM TO POST TOTAL VIEWER GAINS; UP +30,000 VIEWERS WHILE NBC LOSES -110,000 AND CBS DOWN -130,000

 

GMA” UP +60,000 ADULT 25-54 VIEWERS FOR THE WEEK – LARGEST DEMO GAIN OF ALL THREE PROGRAMS

 

GOOD MORNING AMERICA” CONTINUES TO CLOSE THE GAPS WITH NBC’s “TODAY”

FOR THE MOST RECENT WEEK, “GMA” CLOSES TOTAL VIEWER GAP BY 11%; 2% SMALLER IN THE DEMO

 

GOOD MORNING AMERICA” WIDENS LEADS OVER CBS’ “THE EARLY SHOW”; 12% LARGER IN TOTAL VIEWERS AND 18% LARGER IN THE ADULT 25-54 DEMO

 

According to Nielsen Media Research for the week of September 7, 2009, ABC News' "Good Morning America" continued to perform strongly against the competition.  Week-to-week, “Good Morning America” continued to close both the Total Viewer and Adult 25-54 demo gap with NBC’s “Today.”  Compared to the same time last week, “GMA” cut NBC’s leads by 11% in Total Viewers and   2% in the demo.  GMA” also continued to widen its leads with CBS’ “The Early Show” – 12% larger in Total Viewers and 18% in the demo. 

 

“Good Morning America” demonstrated strong gains for the week.  Week-to-week, “GMA” was the only network morning program to post Total Viewer gains – gaining an impressive +30,000 Total Viewers while NBC declined -110,000 and CBS was down -130,000.  “GMA” also posted the largest Adult 25-54 demo gains of the week – up an impressive +60,000 viewers while NBC was up +50,000 and CBS declined -40,000

 

ABC News' "Good Morning America" is co-anchored by Diane Sawyer and Robin Roberts. Chris Cuomo is the news anchor and Sam Champion is the weather anchor. The Emmy Award-winning morning news program airs live Monday through Friday from 7:00 to 9:00am/EDT on the ABC Television Network. Jim Murphy is the senior executive producer and Tom Cibrowski is the executive producer of ABC News' "Good Morning America."

*Note:  All three morning newscasts were excluded from the average on Monday, Labor Day

 

Source: Nielsen Media Research NTI A25-54 & Total Viewers – Wks. of 9/7/09 & 8/31/09 Live +SD.

 

MORNING NEWS WEEK OF SEPTMEBER 7 2009

 

    Total Viewers    Adults 25-54

ABC 3,950,000  1,670,000

NBC     5,040,000    2,260,000

CBS     2,480,000    1,000,000

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