Big Time Marketing of Sugary Cereals

By Tom Johnson

Oct 26, 2009 12:28pm

ABC's Brian Hartman points this one out:

A new report from Yale’s Rudd Center for Food Policy and Obesity is out with a new report.  If you didn't see World News last night — we had an early look at this — here is a quote from the Rudd Center: “In spite of their pledges to reduce unhealthy marketing to children, the large cereal companies continue to target children with their least healthy products. Child cereals contain 85 percent more sugar, 65 percent less fiber and 60 percent more sodium when compared to adult cereals. In fact, not one cereal that is marketed directly to children in the United States would be allowed to advertise to children on television in the United Kingdom. Only one, Cascadian Farm Clifford Crunch, would be eligible to be included in cereals offered through the USDA Women, Infants and Children (WIC) program. In addition, 42 percent contain potentially harmful artificial food dyes.”

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