Mary-Kate and Ashley Olsen Introduce Olsenboye

By Kate McCarthy

Oct 26, 2009 8:00am

Mary-Kate and Ashley Olsen stopped by "GMA" today to talk about the launch of their new clothing line, Olsenboye.

The actresses and designers joined Diane Sawyer and Robin Roberts in Times Square to share some styles from the line, which is geared towards girls ages 13 to 18 years old and will be sold at JCPenney stores nationwide.

"It's for teens and tweens," Mary-Kate Olsen said, but they added that many of the "light-hearted" styles are appropriate for any age.

The sisters said "Olsenboye" is a nod to their Norwegian ancestry — it comes from the Norwegian version of their last name.

"We're really excited about it," Ashley Olsen said. "The price ranges from about $20-$30."

The line's official launch is in February, but for three days a truck will be traveling around to introduce the styles to shoppers, will all of the proceeds from this pre-launch sale going to JCPenney's after school program fund.

"It's really about quality and price and style," Ashley Olsen said.

  CLICK HERE for more information on their new clothing line.   


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