“Good Morning America” Posts Highest Demo in Nearly a Year and Delivers Highest Total Viewers in a Month

By Coordinator

Jan 14, 2010 12:18pm

 “GMA” Extends its Viewing Advantages Over CBS Both Week-To-Week and Year-to-Year in Both Adults 25-54 Demo and Total Viewers 

 

For the week of January 4th, ABC’s “Good Morning America” averaged 4.6 million Total Viewers and a 1.6/11 among Adults 25-54. The show posted its best Adult 25-54 delivery in nearly a year (since the week of 3/30/09) and delivered its highest number in a month among Total Viewers (since the wk of 12/7/09)

  

In addition, “GMA” expanded its demo (840,000) and Total Viewing (1,520,000) advantages over the “Early Show” both week-to-week (A25-54: 50%; Total Viewers: +17%) and year-to-year (A25-54: +31%; Total Viewers: +16%). This was ABC’s largest weekly demo lead in more than nine months (since the week of 3/30/09)

 

Week-to-week, “GMA” posted impressive gains among both A25-54 (+28%) and Total Viewers (+19%). 

 

Year-to-year, “GMA” grew among Total viewers by +2%.

 


The Emmy Award-winning morning news program, featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion and Juju Chang, airs live Monday through Friday from 7:00-9:00 a.m. ET on the ABC Television Network. Jim Murphy is the senior executive producer and Tom Cibrowski is the executive producer of ABC’s “Good Morning America.”

 

MORNING NEWS (Week of January 4, 2010)

 

  Total Viewers     Adults 25-54 Households

ABC   4,600,000     1.6/11; 2,040,000 3.5/13

NBC   6,040,000     2.2/15; 2,750,000 4.5/16

CBS   3,080,000     1.0/7; 1,200,000      2.3/8

 

Source: Nielsen, NTI (Total Viewers and Adults 25-54 Live + SD weeks of 1/04/10, 12/28/09, and 1/05/09)

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