“Good Morning America” Posts Smallest Weekly Demo Gap Season to Date with “Today”

By Coordinator

Jan 8, 2010 12:55pm

“GMA” Extends its Viewing Advantages Over CBS — By 7% Among Total Viewers vs. A Year Ago


For the week of December 28th, ABC’s “Good Morning America” averaged 3.87 million Total Viewers and a 1.3/10 among Adults 25-54.


“GMA” cut into “Today’s” Adult 25-54 week-to-week lead by 7%, the smallest weekly demo gap season to date.


Compared to a year ago, “GMA” extended its viewing advantages over “Early Show” by 7% among Total Viewers.


Please note: “Good Morning America” anchors Robin Roberts, George Stephanopoulos, Sam Champion and Juju Chang were all off. Due to the New Years holiday, all three morning newscasts were excluded from the average on Thursday 12/31 (New Years Eve) & Friday 1/1 (New Year Day). The weekly average for all three networks is based on three days (Monday-Wednesday).


Jim Murphy is the senior executive producer and Tom Cibrowski is the executive producer of ABC’s “Good Morning America.” The Emmy Award-winning morning news program airs live Monday through Friday from 7:00-9:00 a.m. ET on the ABC Television Network. 


MORNING NEWS (Week of December 21, 2009), three day average


  Total Viewers     Adults 25-54 Households

ABC   3,870,000     1.3/10; 1,600,000 2.9/12

NBC   5,050,000     1.7/13; 2,100,000 3.8/15

CBS   2,570,000   .8/7; 1,040,000      1.9/8


Source: Nielsen, NTI (Total Viewers and Adults 25-54 Live + SD weeks of 12/28/09, 12/21/09, and 12/29/08)

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