World News Holds its Total Viewing and Demo Audience Week-to-Week
Increases Total Viewing and Demo Advantages Over CBS vs the Previous Week
For the Week, World News is Up 4% in Total Viewers and 5% in the Demo Over its Season to Date Average
For the week of January 18th, “ABC World News with Diane Sawyer” averaged 8.51 million Total Viewers and a 2.0/7 among Adults 25-54 according to Nielsen Media Research. Following a week of heavy focus on the earthquake in Haiti, “World News” held its total viewing and demo audiences compared to the previous week.
For the week, “World News” was up 4% (+300,000) among Total Viewers and up 5% (+120,000) among Adults 25-54 compared to its season-to-date average. In Diane Sawyer’s first five weeks as anchor, “World News” has averaged 8,730,000 Total Viewers and 2,460,000 Adults 25-54. That is up 6% (+520,000) above World News’ season-to-date average among Total Viewers and up 6% (+130,000) in the demo.
Compared to the previous week, “World News’” total viewing advantage over CBS Evening News (1,970,000) grew 10% and the demo advantage (410,000) was 11 % larger.
Last week’s “World News” featured George Stephanopoulos’ exclusive interview with President Barack Obama at the White House on a range of issues including his reaction to the results of the critical special election in Massachusetts and the future of health care reform. “World News” also included continued coverage of the earthquake in Haiti.
Jon Banner is the executive producer of “ABC World News with Diane Sawyer.”
EVENING NEWS (Week of January 18, 2010)
Total Viewers Adults 25-54 Households
ABC 8,510,000 2.0/7; 2,450,000 5.6/10
NBC 10,280,000 2.6/9; 3,240,000 6.6/12
CBS 6,540,000 1.6/6; 2,040,000 4.4/8
Source: Nielsen, NTI (Total Viewers and Adults 25-54 Live + SD weeks of 1/18/10 & 1/11/10). Live +7 (where available) & Live +SD for Season-to-date (9/21/09-1/24/10) & World News with Diane Sawyer (12/21/09-1/24/10).