Hallmark Holiday: Greeting-Card Giant 100

By David Schoetz

Feb 11, 2010 12:46pm

  Did you know Hallmark Cards owns Crayola? Or that they produce roughly 50 percent of all greeting cards in the United States? Or that the Kansas City-based company celebrates a centennial anniversary this year? That’s right, Hallmark has been around for 100 years. Tonight — as perhaps the ultimate Hallmark Holiday, Valentine’s Day, bears down — we’ll take a behind-the-scenes look at Hallmark headquarters to see how a huge team of artists, designers and writers churn out sentimental ideas of all types. Do they take offense when we say Hallmark Holiday? Find out tonight. Or click here for the ABCNews.com report by correspondent Jeremy Hubbard and producer Danielle Atkin. And here is a through-the-years slideshow featuring some classic greeting cards, and photos from inside the company in another era. Finally, here is Wikipedia on Hallmark Cards. ——————– UPDATE: Embedded below is the segment “Hallmark Holiday.”

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