Not So Fast, Jenny Craig

By David Schoetz

Feb 5, 2010 11:57am

  In a win for Weight Watchers, the weight-loss giant has settled a civil suit with diet-rival Jenny Craig.  Under terms announced by Weight Watchers, Jenny Craig has agreed to permanently terminate an ad campaign that incuded Jenny Craig spokesmodel Valerie Bertinelli in a lab coat/setting making statistical claims about her product's weight loss dominance before revealing her shapely figure. Weight Watchers called bluff, claiming the ads were misleading and false before filing civil suit. This latest salvo in the big business of diet wars was featured in the segment below by Juju Chang Wednesday night.

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