RATINGS FOR “GOOD MORNING AMERICA”

For the Week of January 25-31, 2009

 

RATINGS FOR “GOOD MORNING AMERICA”

 

“Good Morning America” Sees Biggest Week-to-Week Total Viewer

Increase Among Morning Shows

 

“GMA” Cuts into “Today’s” Total Viewing Lead Week-to-Week

 

“GMA’s” New Anchor Team Continues to Outperform the Season-to-Date Average among Key Demo and Total Viewers

 

 “GMA” Extends its Viewing Advantages Over CBS Week-To-Week

In Both Adults 25-54 And Total Viewers – Marks the Largest Total Viewing Gap in Over a Month 

 

For the week of January 25th, ABC’s “Good Morning America” averaged 4.46 million Total Viewers and a 1.6/11 among Adults 25-54. 

 

Week-to-week, “GMA” increased the most among total viewers (+120,000) among the three morning shows. “GMA” also expanded its audience by +70,000 in the key demo.

 

Additionally, week-to-week, “GMA” reduced the Total Viewing gap with NBC’s “Today” by 2%, the smallest in a month.

 

Also, “GMA” had its largest total viewing lead (1,660,000) over CBS’ “Early Show” in over a month, (growing +5% week-to-week, and also extended its weekly Adult 25-54 advantage (790,000) by +18%.

 

During their first seven weeks, the new “Good Morning America” anchor team continues to outperform the program’s season-to-date average in both Adults 25-54, up +6% (+100,000), and Total Viewers, up +3% (+110,000). For those seven weeks, “GMA” has cut the demo gap with NBC (680,000) by -7%, smaller than the season-to-date average. In addition, “GMA’s” demo (720,000) and total viewing (1,560,000) leads over CBS’ “Early Show” are up +9% and +3 % respectively versus the season-to-date average.

 

The Emmy Award-winning morning news program, featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion and Juju Chang, airs live Monday through Friday from 7:00-9:00 a.m. ET on the ABC Television Network. Jim Murphy is the senior executive producer and Tom Cibrowski is the executive producer of ABC’s “Good Morning America.”

 

MORNING NEWS (Week of January 25, 2010)

 

  Total Viewers     Adults 25-54 Households

ABC   4,460,000     1.6/11; 1,950,000 3.4/12

NBC   5,820,000     2.2/15; 2,710,000 4.3/16

CBS   2,800,000   .9/6; 1,160,000      2.1/8

 

Source: Nielsen, NTI (Total Viewers and Adults 25-54 Live + SD weeks of 1/25/10 and 1/18/10.  Live +7 (where available) and Live +SD for first 7 weeks: 12/14/09-1/31/10.  Live +7 (where available) and Live +SD for STD: 9/21/09-1/31/10

 

ABC News Media Relations:  Alyssa Ziegler Apple (212) 456-1624

Natalie Raabe (212) 456-2418